Real‑time offer engines tune price or perks per context but need guardrails to avoid unfairness. This quiz covers eligibility rules, exploration vs. exploitation, and profit‑based stop points.
Which design keeps real‑time discounts compliant and defensible?
Pre‑declared eligibility rules and audit logs of offers
Charging different prices by surname
Unlimited price swings per user
Hidden criteria and no recordkeeping
Multi‑armed bandits add value over A/B tests mainly by ______.
avoiding any statistical trade‑offs
eliminating control groups entirely
shifting traffic to better options while still exploring
guaranteeing optimal prices instantly
A safe stopping rule for discount depth is when marginal profit of extra discounting approaches ______.
CPA
session count
zero
inventory age
To avoid training customers to wait for discounts, engines should enforce ______.
cadence and frequency guardrails with randomness
guaranteed daily flash sales
stackable codes without limits
permanent site‑wide coupons
A defensible personalization signal for first‑order discounts is ______.
device brand alone
scroll depth alone
new‑customer status verified at checkout
ZIP code alone
Real‑time promo budgets should be governed on the objective of ______.
incremental profit after cannibalization
gross revenue only
impressions served
app sessions
Exploration temperature in an engine primarily controls ______.
cookie lifespan
how often the system tries alternatives vs. exploiting winners
ad viewability
database replication
A fairness‑preserving practice when offers vary is to ______.
publish the types of offers and the conditions that qualify users
rotate prices minute‑by‑minute without notice
use dark patterns to hide comparisons
refuse to disclose any logic
Inventory‑aware discounting should ______ when stock is scarce.
widen discounts automatically
tighten discounts or switch to value‑add perks
ignore inventory completely
freeze the site
To prevent bias creep, engines should run routine ______ checks on segments and outcomes.
fairness and disparate‑impact
session replay heatmaps only
font kerning
image alt‑text only
Starter
You get the engine basics—add profit‑based stop rules and documented eligibility.
Solid
Nice—dial exploration, inventory awareness, and cadence guardrails for durable gains.
Expert!
Excellent—you’re balancing learning, fairness, and profit like a mature offer platform.
