Compare feed‑based control with broad crawl coverage for DSAs. Learn when to use page feeds and labels versus letting Google scan your site.
Which setup gives you the most control over which URLs DSA targets?
Relying on sitemap only
Letting Google crawl the entire site
Adding broad match keywords
Using a page feed with custom labels
In a feed‑based DSA, what do custom labels primarily help you do?
Create sitelinks automatically
Fix crawl errors on your site
Group URLs into segments for bidding and ad targeting
Generate headlines automatically
When would crawl‑based DSA be preferable over a page‑feed approach?
When strict compliance requires fixed copy
When you only run brand keywords
When you need SKU‑level exclusions only
When you want broad coverage across a large, frequently changing site
What is the recommended way to exclude low‑value sections in DSA?
Pin two headlines across all ads
Lower daily budget by 50%
Exclude specific URL patterns or pages via dynamic ad targets
Switch to manual CPC
Which asset is required to implement a page‑feed DSA in the current Google Ads framework?
Product inventory feed via Merchant Center only
A GA4 audience list
A Performance Max listing group
Dynamic page feed asset containing URLs and labels
Which outcome is most typical when migrating from crawl‑based to feed‑based DSA on the same site?
Higher impression share with less relevance
Ineligible for Search partners
Loss of all dynamic headlines
Tighter query matching and easier bid segmentation by theme
For compliance‑sensitive verticals, why do practitioners favor feed‑based DSA?
It guarantees zero policy violations
It disables dynamic headline generation
It restricts eligible landing pages to a vetted list
It replaces brand safety settings
Which reporting cue best signals that crawl‑based DSA is pulling in off‑topic queries?
Stable CTR in brand campaigns
Increased Quality Score in RSAs
Search terms tied to unrelated or outdated site sections
High impression share on exact match
What’s a practical hybrid approach practitioners use with DSAs?
Run a feed‑based core with limited crawl targets for discovery
Duplicate feeds in multiple accounts
Disable DSAs once RSAs are live
Only target 404 pages for safety
Which label taxonomy is most useful in feed‑based DSA for profit focus?
H1 length buckets
CSS color classes
Category or margin tiers mapped to bidding
Random alphanumeric strings
Starter
Revisit how page feeds and labels shape DSA coverage.
Solid
Good grasp—tighten labels, exclusions, and query mining.
Expert!
DSA architect—your control and coverage are in balance.
