Find the leading indicators that separate hype from sustainable growth. This quiz focuses on activation, time‑to‑value, feature adoption, frequency and cohort retention.
Activation rate most directly measures whether new users ______.
download the mobile app
read the terms and conditions
complete the key action(s) that unlock core value
open a marketing email
Which metric highlights whether users return often enough to build a habit?
DAU/WAU or DAU/MAU ratio trends
Total registered users only
Cost per click on ads
Build minutes in CI
Time‑to‑Value (TTV) is useful early because it ______.
predicts server costs months ahead
replaces qualitative research
estimates lifetime value precisely
reveals how quickly users reach the first meaningful outcome
Which pair forms a strong early signal for scalable growth?
Bug count combined with test coverage
Page views combined with ad impressions
Customer count combined with code lines
Activation combined with early cohort retention
Feature adoption should focus first on ______ features.
admin‑only screens
cosmetic settings
the few core features that drive the primary value moment
rare beta toggles unrelated to value
Which qualitative‑quantitative combo best explains early adoption?
Executive opinions about UX
Website heatmaps only
Finance dashboards alone
Onboarding completion metrics plus user interviews on the first‑run experience
A sharp spike in signups without matching activation usually implies ______.
healthy product‑market fit
accurate revenue forecasts
server autoscaling working well
poor fit of traffic or friction before the value moment
Which metric is most directly a leading indicator for virality?
Weekly stand‑ups held
Referral/Invite rate among new users
Number of code commits
QA test cases written
Why is segment‑level adoption analysis emphasized in 2025?
It separates general usage from engagement with AI or premium features
It hides underperforming cohorts
It prevents cohort analysis entirely
It replaces the need for overall KPIs
Which signal suggests readiness to scale spend beyond early adopters?
One influencer mention without usage
An internal launch party
A stable retention curve in early cohorts with consistent activation across target segments
High ad impressions with no conversion
Starter
You recognize key metrics; tighten definitions and link them to behavior change.
Solid
Strong on activation and retention; deepen segment‑level views and referral tracking.
Expert!
You connect activation, TTV, frequency and feature adoption to scaling decisions.
