Modeled conversions depend on the quality and match rate of the signals you send via Pixel and CAPI. Test how event setup, IDs and deduplication influence modeled reporting and delivery.
Modeled conversions fill gaps when browser limits or consent reduce ______ data.
creative
catalog
observed
budget
Meta models conversions when observed data are missing or partial due to signal loss.
CAPI improves matching by sending server‑side events with hashed identifiers like email and ______.
feed name
pixel id
theme
phone
Server events can include hashed phone and email to raise event match rates.
To prevent duplicates when using Pixel and CAPI, include consistent ______ values.
ad names
event IDs
feed IDs
page roles
A shared event_id across pixel and CAPI lets Meta deduplicate client and server events.
Event Match Quality (EMQ) is a Meta indicator of how well your events can be ______ to people.
captioned
matched
bid
filtered
EMQ summarizes matching strength from parameters and identifiers provided.
Higher match quality typically increases the share of ______ conversions in reporting.
organic
coupon
modeled
story
Better signal quality enables modeling to attribute more conversions that were otherwise unobserved.
For purchase events, sending both Pixel and CAPI with proper IDs helps Meta ______ data loss.
guarantee
reverse
eliminate
mitigate
Redundant client+server signals reduce gaps from blockers and consent limits; it cannot guarantee perfect data.
The fbp and fbc parameters assist with click and ______ attribution for matching.
DM
view
VR
AR
fbp/fbc assist identity resolution for click and view pathways to help event matching.
A common setup path for robust server events is using a managed gateway or partner app for ______.
CAPI
RSS
IGTV
FTP
Partners and gateways provide quicker server‑side integrations for Conversions API.
If server time stamps differ widely from client time stamps, deduplication can ______.
fail
auto‑scale
prepay
accelerate
Large timing and ID mismatches can break deduplication, inflating counts.
Insights API changes in June 2025 aimed to reduce reporting ______ by aligning outputs with Ads Manager.
payments
placements
discrepancies
images
Meta announced mid‑2025 Insights API adjustments to better match Ads Manager reporting.
Starter
Strengthen IDs, EMQ and deduplication to improve modeled reporting.
Solid
Good—refine parameters, time stamps and gateway reliability for better match rates.
Expert!
Excellent—you’re using high‑quality signals to stabilize modeled results and delivery.
