Master the art of the lightning‑fast elevator pitch. See how it differs from a full strategic positioning statement.
An elevator pitch usually aims to fit within _____ seconds or less.
5
300
180
60
A positioning statement typically includes a competitive frame of reference, a point of difference and a ______.
tagline
reason to believe
media plan
risk premium
The primary audience for a positioning statement is most often ______.
internal teams and agency partners
random elevator riders
trade‑show attendees
investors on Wall Street
The elevator pitch focuses first on a problem and then the ______.
persona name
solution
pricing grid
budget
When tailoring an elevator pitch, you should start by researching the listener’s ______.
role and priorities
astrological sign
net promoter score
favorite color
A positioning statement should normally reference the ______ segment being served.
supply chain
target
board of directors
weather
The line 'for busy commuters, our app delivers coffee in 15 minutes' is best described as a(n) ______.
SEO tagline
elevator pitch hook
distribution clause
competitive audit
Elevator pitches work best when delivered with a CTA that asks for ______.
equity stake
annual contract
the next meeting or demo
public endorsement
Positioning should be revisited most urgently after ______ changes.
office paint color
major market or customer
software version
holiday season décor
Story frameworks like Problem‑Agitate‑Solve are commonly applied to ______.
elevator pitches
CSR reports
income statements
legal disclaimers
Starter
Refresh the fundamentals and try again.
Solid
Good grasp—polish a few finer points.
Expert!
You’ve mastered the nuances—use them to win markets.
Mastering Elevator Pitch vs. Positioning Interview Questions gives you the tools to craft clear, compelling messages. Start with our Segmentation Targeting Positioning interview questions guide to build a solid foundation. Then challenge yourself with the multidimensional scaling interview questions, examine strategic risks with the category extension risks question set, and sharpen your value messaging using the value proposition canvas interview MCQs. Working through these interview questions will ensure you can discuss pitching and positioning confidently.
