Master the art of the lightning‑fast elevator pitch. See how it differs from a full strategic positioning statement.
An elevator pitch usually aims to fit within _____ seconds or less.
5
300
180
60
A positioning statement typically includes a competitive frame of reference, a point of difference and a ______.
tagline
reason to believe
media plan
risk premium
The primary audience for a positioning statement is most often ______.
internal teams and agency partners
random elevator riders
trade‑show attendees
investors on Wall Street
The elevator pitch focuses first on a problem and then the ______.
persona name
solution
pricing grid
budget
When tailoring an elevator pitch, you should start by researching the listener’s ______.
role and priorities
astrological sign
net promoter score
favorite color
A positioning statement should normally reference the ______ segment being served.
supply chain
target
board of directors
weather
The line 'for busy commuters, our app delivers coffee in 15 minutes' is best described as a(n) ______.
SEO tagline
elevator pitch hook
distribution clause
competitive audit
Elevator pitches work best when delivered with a CTA that asks for ______.
equity stake
annual contract
the next meeting or demo
public endorsement
Positioning should be revisited most urgently after ______ changes.
office paint color
major market or customer
software version
holiday season décor
Story frameworks like Problem‑Agitate‑Solve are commonly applied to ______.
elevator pitches
CSR reports
income statements
legal disclaimers
Starter
Refresh the fundamentals and try again.
Solid
Good grasp—polish a few finer points.
Expert!
You’ve mastered the nuances—use them to win markets.
