Emotional storytelling remains advertising’s most powerful lever in 2025. Test how well you know the latest findings on feeling‑driven creative.
Which emotional dimension did Zappi's 2025 'State of Creative Effectiveness' study find drops sharply among viewers aged 46+?
Product relevance
Media spend recall
Overall emotion
Humor frequency
WARC’s 2025 analysis of Effie case studies argues that alongside attention, which ingredient is essential for long‑term brand growth?
Emotion
High media frequency
Price discounts
Celebrity endorsements
System1 Group’s 2025 report highlights how many universal emotions useful for predicting ad impact?
10
4
7
12
According to Zappi 2025, unaided brand recall among older audiences generally ____.
decreases
remains unchanged
increases
disappears
The WARC 2025 ‘Why emotions drive effectiveness’ insight links attention, emotion, and which other factor to commercial performance?
CPM efficiency
Impression share
Memory
Reach
Ad Council Australia & Amplified Intelligence’s 2025 research says ads cannot have emotional impact without what prerequisite?
Influencer tie‑ins
Product demos
Viewer attention
High production value
System1’s test of Google’s ‘Dear Sydney’ spot showed happiness peaks during which segment?
The AI product demo section
The first half focusing on the dad‑daughter story
Closing call‑to‑action
Opening brand sting
In Zappi 2025, emotional resonance stays relatively stable until which age before declining?
35
55
25
45
Without ____ , marketers are unlikely to build brands for the long term, per WARC 2025.
emotion
hashtag challenges
discount vouchers
3‑second impressions
System1 2025 observed which two negative emotions creeping in when an AI solution appeared mid‑ad?
Fear and trust
Disgust and anticipation
Anger and sadness
Surprise and joy
Starter
Brush up on core emotion metrics to craft ads that truly move people.
Solid
Good grasp—fine‑tune your emotional mapping to hit every demographic sweet spot.
Expert!
You read consumer feelings like a pro and can engineer blockbuster sentiment spikes.
