Test how well you align content with entities, schema, and corroborated facts for clearer machine understanding. See if you can spot what strengthens or confuses Google’s Knowledge Graph.
Which practice most directly helps Google disambiguate an entity with similar-name competitors in the Knowledge Graph?
Publish consistent facts and sameAs links in Organization/Person schema pointing to authoritative profiles you control.
Use shorter meta titles to fit more results above the fold.
Increase exact‑match anchor text for the homepage from any site willing to link.
Add more stock images with the brand watermark across all pages.
For a brand entity, which page is the best candidate to act as the ‘Entity Home’?
The highest‑traffic blog post regardless of topic.
A stable, owner‑controlled page that states canonical facts and links out to official profiles.
Any guest post on a high‑DA site that mentions the brand in passing.
A rotating campaign landing page with frequent content swaps.
Which schema element is most appropriate for connecting a brand to its verified external profiles for KG reconciliation?
hreflang tags pointing to language variants.
Open Graph ‘og:image’ pointing to a high‑resolution logo.
sameAs with URLs to official profiles (e.g., Wikipedia, LinkedIn, Crunchbase).
meta name=”robots” with value index,follow.
Which of the following most reliably improves entity recognition for a person profile?
Adding emojis to titles to attract attention.
Using only initials in bylines to appear concise.
Redirecting the About page to the homepage.
Publishing structured Person schema with birth name, jobTitle, employer, and consistent bylines across platforms.
What is a practical step when Google creates two separate knowledge panels for the same person?
Unify signals to one Entity Home and ensure both panels’ referenced profiles converge on that canonical page.
Delete structured data entirely until one panel disappears.
File a spam report for the duplicate panel.
Buy ads for both panels’ names to force a merge.
Which dataset most helps validate an Organization’s identity in the Knowledge Graph?
A robots.txt that blocks everything except the homepage.
A well‑formed Organization schema including legalName, logo, url, and sameAs to authoritative profiles.
Breadcrumbs that repeat the site name in every node.
A sitemap that lists only image files.
If Google misattributes awards or roles to your brand, what is the recommended first move?
Remove all third‑party links to reduce confusion.
Change the brand name to something unique.
Publish a clear facts section on the Entity Home and update authoritative profiles to reflect the correct data.
Disallow Googlebot until the data expires.
Which link type helps connect brand synonyms and prior names to the current entity?
Random UTM links from social ads.
JavaScript onclick handlers without hrefs.
nofollow links only from paid directories.
sameAs or additionalProperty entries referencing official records of rebrands/aliases.
For products, what additional identifier most improves disambiguation beyond name alone?
Global identifiers (e.g., GTIN/MPN) included in Product schema and mirrored on merchant profiles.
Breadcrumbs that omit the product category.
Multiple H2 tags with the product nickname only.
A unique H1 color on every PDP.
Which change best reduces entity confusion for authors on a multi‑author blog?
Appending random UGC comments to show activity.
Dedicated author pages with Person schema and consistent byline URLs linked from every post.
Disabling archives so fewer pages are indexed.
Removing author names to keep posts ‘brand‑first’.
Starter
Good start—solidify your entity home, schema, and corroborated profiles to build a clean graph footprint.
Solid
Nice—tighten disambiguation with IDs, sameAs, and stable author/brand pages.
Expert!
Excellent—your entity strategy reads like a clean, corroborated knowledge graph.
