Test how well you grasp ethical targeting fundamentals. Answer ten scenario‑based questions to benchmark your know‑how.
GDPR and the 2025 EU AI Act both emphasise obtaining ______ consent for data use.
inferred
explicit
implied
no
Targeting ads for high‑interest payday loans at low‑income areas is often criticised as ______.
personalised
predatory
programmatic
probabilistic
Algorithmic bias can be reduced by regularly auditing training data for ______ representation.
duplicate
numeric
sparse
diverse
Differential privacy techniques add random noise to protect individual ______.
cookies
identities
pixels
impressions
Apple’s 2025 App Tracking Transparency framework requires apps to display a ______ prompt before tracking.
survey
download
permission
price
Ethical guidelines recommend excluding sensitive attributes like _____ when building look‑alike audiences.
brand awareness
purchase value
race
engagement score
Dark‑pattern design that hides opt‑out buttons violates emerging 2025 rules against interface ______.
manipulation
memory
logistic
supply
Google’s Topics API replaces third‑party cookies with on‑device interest groups to enhance ______ privacy.
server
network
advertiser
user
Transparency reports should disclose ad ______ criteria so audiences understand why they were targeted.
selection
size
colour
price
2025 marketing codes suggest including a clear ad label on personalised messages to preserve ______.
honesty
bounce rate
variance
latency
Starter
Revisit the basics before your next pitch.
Solid
You know the core ideas—fine‑tune the details for mastery.
Expert!
You could teach this topic—impressive depth.
Diving into Ethical Targeting Interview Questions will help you strike the right balance between personalization and privacy. Start with our segmentation and targeting interview questions to build a foundation in responsible audience selection. Then challenge yourself with the mass customisation interview MCQs, explore location-based nuances in the micromarketing and hyperlocal question set, and sharpen your messaging by tackling the positioning statement anatomy interview questions. Working through these interview questions will give you the confidence to discuss ethical targeting strategies effectively.
