Test how well you grasp ethical targeting fundamentals. Answer ten scenario‑based questions to benchmark your know‑how.
GDPR and the 2025 EU AI Act both emphasise obtaining ______ consent for data use.
inferred
explicit
implied
no
Users must actively agree rather than be automatically opted‑in, strengthening privacy protection.
Targeting ads for high‑interest payday loans at low‑income areas is often criticised as ______.
personalised
predatory
programmatic
probabilistic
Such campaigns exploit financially vulnerable consumers and draw regulatory scrutiny.
Algorithmic bias can be reduced by regularly auditing training data for ______ representation.
duplicate
numeric
sparse
diverse
Balanced datasets help prevent targeting models from skewing toward majority groups.
Differential privacy techniques add random noise to protect individual ______.
cookies
identities
pixels
impressions
Noise masks unique records so insights stay at an aggregated, anonymous level.
Apple’s 2025 App Tracking Transparency framework requires apps to display a ______ prompt before tracking.
survey
download
permission
price
The alert forces developers to ask before accessing the IDFA for advertising.
Ethical guidelines recommend excluding sensitive attributes like _____ when building look‑alike audiences.
brand awareness
purchase value
race
engagement score
Removing protected characteristics lowers the risk of discriminatory ad delivery.
Dark‑pattern design that hides opt‑out buttons violates emerging 2025 rules against interface ______.
manipulation
memory
logistic
supply
Regulators classify deceptive UX that nudges users unfairly as manipulation.
Google’s Topics API replaces third‑party cookies with on‑device interest groups to enhance ______ privacy.
server
network
advertiser
user
Interests stay on the browser, limiting cross‑site tracking of individuals.
Transparency reports should disclose ad ______ criteria so audiences understand why they were targeted.
selection
size
colour
price
Clear criteria build trust and allow independent fairness checks.
2025 marketing codes suggest including a clear ad label on personalised messages to preserve ______.
honesty
bounce rate
variance
latency
Labelling helps consumers distinguish objective content from persuasive promotion.
Starter
Revisit the basics before your next pitch.
Solid
You know the core ideas—fine‑tune the details for mastery.
Expert!
You could teach this topic—impressive depth.
