Marketing Principles & Concepts Interview Questions & AnswersMarketing Foundations Interview Questions & Answers

Ethics & Social Responsibility

The triple bottom line includes profit, planet, and ______.

Performance

Politics

People

Processes

The social dimension, 'people', complements environmental (planet) and economic (profit) goals.

ISO 26000 provides guidance on ______.

Quality management

Pricing strategy

Financial auditing

Social responsibility

ISO 26000 is a voluntary standard to help organizations act in a socially responsible way.

Greenwashing refers to ______.

Eco‑friendly operations

Renewable energy usage

Misleading environmental claims

Recycling programs

Greenwashing is when firms exaggerate or falsify sustainability claims.

Stakeholder theory argues firms owe duties to ______.

All affected parties

Only shareholders

Government

Only customers

Stakeholder theory broadens responsibility to anyone impacted by the firm.

Utilitarianism states actions are right if they benefit the ______.

Market leader

Minority

CEO

Majority

Utilitarian ethics aims for the greatest good for the greatest number.

Corporate philanthropy is considered a ______ CSR activity.

Economic

Legal

Discretionary

Mandatory

Philanthropy goes beyond compliance and profit motives; it’s voluntary.

The UN Global Compact lists ______ core principles.

Ten

Twelve

Five

Three

The Compact’s ten principles cover human rights, labor, environment, and anti‑corruption.

Integrated reporting combines financial and ______ performance.

Sustainability

Design

Tax

Logistics

Integrated reports link financial results to environmental and social outcomes.

A whistle‑blower hotline promotes ______.

Just‑in‑time inventory

Price stability

Product bundling

Ethical accountability

It provides a channel to report unethical practices without retaliation.

GRI standards relate primarily to ______ reporting.

Sustainability

Logistics

Advertising

Pricing

Global Reporting Initiative (GRI) sets widely used sustainability disclosure guidelines.

Keep Practicing

Review and retry.

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Tackling Ethics & Social Responsibility Interview Questions demonstrates your ability to balance profit with purpose. Begin with our ethical marketing principles & concepts interview guide to ground yourself in core values. Next, test your strategic thinking with the blue ocean vs red ocean interview MCQs, dive into quality metrics through the service quality gaps interview questions, and expand your global perspective using the globalisation and glocalisation interview resources. Working through these interview questions will give you the insight to speak confidently about ethical and socially responsible marketing.

Hi, I am Aniruddh Sharma. I’m a digital and growth marketing professional who loves transforming complex strategies into simple, interactive learning experiences. At QuizCrest, I design marketing quizzes that cover SEO, Google Ads, Meta Ads, analytics,…

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