Design a leadership presence that builds credibility instead of courting backlash. Use 2025‑ready channel tactics while avoiding common reputation traps.
On LinkedIn in 2025, which post style is most likely to be rewarded by the feed?
Original expertise that teaches something specific
Engagement bait like “comment YES”
Mass‑tagging dozens of people
Cryptic one‑word posts
A core “do” for executive visibility in 2025 is to ______.
show proof of impact with data or examples, not just slogans
speak only in corporate jargon
post hourly to stay top of feed
avoid measurable claims
Which is the safest approach for sensitive topics or market‑moving information?
Coordinate with Legal/IR and avoid sharing anything material before public disclosure
Let a ghostwriter decide
Post it to appear transparent
Hint at news with emojis
What is the recommended tone for CEO posts during crises unrelated to the company?
Long threads debating commenters
Empathetic, brief, and linked to concrete actions the company is taking
Silence is always best
Jokes to lighten the mood
Which content format are platforms, including LinkedIn, pushing more of in 2025?
External links with no context
Short, captioned video native to the platform
Screenshots of PDFs
Auto‑playing audio only
A practical “don’t” when building an exec program is ______.
using a content calendar
preparing media training
measuring comment sentiment
outsourcing every post without final review by the executive
What should appear in an executive’s profile header to aid journalists?
Only inspirational quotes
Role, areas of expertise, and a press contact or newsroom link
A list of hobbies
A calendar booking link for anyone
For community management on polarizing threads, the best practice is to ______.
set ground rules, respond once with facts, and move escalations to DM or email
argue point‑by‑point for hours
delete all criticism
turn comments off permanently
Which metric is more meaningful than raw follower counts for exec programs?
Saves, profile visits from target audiences, and quality press inquiries
Total impressions only
Emoji reactions
Hashtag volume
A smart posting cadence for busy leaders is to ______.
prioritize one high‑quality post per week plus timely comments
never engage in comments
delegate everything forever
post every hour regardless of value
Starter
Good start—tighten proof points and avoid engagement bait.
Solid
Nice cadence—layer in data‑backed examples and clearer CTAs.
Expert!
Outstanding—your leadership voice is useful, credible and safe.
