A/B & Multivariate Testing

Experimentation in Mobile Apps

Mobile app experiments must account for app store reviews, offline usage, and SDK constraints. This quiz tests rollout patterns, telemetry, and guardrails on iOS and Android.

A common mobile rollout pattern is to use feature flags with ______ percentage releases.

staged

random CSS

pixel‑based

one‑shot 100%

Gradual percentage rollouts reduce risk and allow monitoring between steps.

Because users can be offline, event uploads in apps are often ______ and delayed.

printed to logs only

blocked by CSS

buffered

deleted instantly

SDKs queue telemetry and send it later, which affects near‑real‑time reads.

If a device identifier resets, users may be reassigned to a new bucket; this risks ______.

PNG gamma shift

sample contamination

font fallback

SVG overflow

Changing IDs mid‑experiment can move users across variants and bias results.

On iOS, app review timing can delay experiment fixes; teams often keep a remote ______ to change behavior without a new binary.

config/feature flag

PNG sprite

camera roll

CSS grid

Remote config toggles behavior from the server without resubmission.

In‑app message tests should include guardrails like crash rate and ______ to catch harm early.

image EXIF

latency

scroll depth color

font kerning

Safety metrics detect regressions even when engagement rises.

For unbiased attribution, the randomization unit in apps is typically a stable ______ ID.

tab

pixel

user

font

Stable IDs keep assignments consistent across sessions and updates.

Push notification experiments must consider quiet hours and ______ frequency caps.

user‑level

GIF‑level

screen‑level

font‑level

Capping by user avoids spammy experiences and confounding fatigue effects.

To analyze experiments across iOS and Android together, ensure consistent event names and ______.

icon sizes only

parameter schemas

color spaces

SVG paths

Matching schemas enables unified queries and dashboards.

When rollout reaches 100%, keeping a small holdout helps estimate ______ lift over time.

EXIF

port

long‑run

pixel

An always‑on control can reveal decay or saturation after launch.

Deep‑link A/B tests should track both open rate and downstream ______ to capture true value.

conversion

stroke width

palette

viewport

Opens can rise while conversion falls; full‑funnel metrics give the real effect.

Starter

You’re new to experimentation in mobile apps. Review definitions, guardrails, and simple examples to build confidence.

Solid

Good grasp of experimentation in mobile apps. Tighten design choices and deepen your analysis habits.

Expert!

Excellent command of experimentation in mobile apps. You’re ready to operate at scale and mentor others.

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