Conversion Lift randomises users into Test and ______ groups.
Control
Reach
Ghost
Holdout ad‑on
Meta’s Feb 2025 update permits Lift on any event marked as ______.
Primary KPI
Page like
View
Comment
Lift percentage formula divides difference by ______ conversions.
Total
Impressions
Control
Test
Meta recommends at least ______ weekly conversions per cell for 80 % power.
50–100
10
5
1,000
Lift study 'Confidence' column passes when p‑value is below ______.
0.05
0.01
0.5
0.9
People with ad blockers are excluded because Lift relies on ______ IDs.
3P cookies
Logged‑in FBIDs
IP only
Probabilistic IDs
Geo Lift splits can use ______ regions when pixel coverage is low.
UID hash
DMA
Zip+4
Time zone
Advantage+ Shopping campaigns became eligible for Lift via API in ______ 2025.
Oct
Jan
July
April
Negative lift suggests ads may be ______.
Over budget
Under‑tagged
Using wrong window
Cannibalising organic demand
Extend test duration if 'Power' metric stays below ______%.
95
20
50
80
Starter
Review the basics.
Solid
Good job—refine for mastery.
Expert!
Outstanding performance.
Getting ready for Facebook Conversion Lift Interview Questions means understanding how lift studies go beyond simple clicks to measure real campaign impact. Start with our Attribution & Marketing-Mix Modelling interview questions to see where conversion lift fits into your broader mix framework. Then sharpen your skills with the attribution vs contribution practice MCQs to learn how credit gets shared across touchpoints. Next, dive into the last click limitations interview questions for insights on common tracking gaps. Finally, wrap up by reviewing the linear versus time decay resource to master how timing affects credit assignment.
