A/B & Multivariate Testing Interview Questions & AnswersAnalytics & Measurement Interview Questions & Answers

False Positives vs. False Negatives

Test your knowledge of false positives vs.

A false positive in hypothesis testing is formally called a ______ error.

Type II

Type I

Power

Beta

Type I error occurs when we incorrectly reject a true null hypothesis. In A/B testing it means declaring a winner that is not real.

Lowering alpha from 0.05 to 0.01 primarily reduces the probability of ______.

false positives

variance inflation

false negatives

sample ratio mismatch

A stricter alpha makes it harder to cross the significance threshold, so fewer spurious wins appear. It may, however, raise Type II error.

Increasing statistical power mainly decreases the chance of a ______.

false negative

false positive

Type I error

SRM

Power is 1 − β, the ability to detect a true effect. Better power means you miss real winners less often.

The beta (β) value of a test directly quantifies the risk of ______.

prior odds

Type II error

effect size

Type I error

β is the probability of failing to reject the null when the alternative is true. It complements alpha in test design.

Applying a Bonferroni correction across many metrics shrinks alpha and therefore controls the family‑wise ______ rate.

false negative

posterior

false positive

power loss

Dividing alpha by the number of tests keeps the overall chance of any Type I error roughly at the desired level.

Running an under‑powered test most often manifests as which problem?

inflated false positives

higher SRM

inconclusive results / false negatives

lower variance

Small samples widen confidence intervals so real lifts may not reach significance, leading to missed opportunities.

Mistaking a non‑significant p‑value for evidence of no effect exemplifies confusing absence of evidence with ______.

Simpson’s paradox

Bayes factor

alpha spending

evidence of absence

A result can be inconclusive rather than confirming equality; confidence intervals reveal the range of plausible effects.

Increasing sample size after peeking and seeing p ≈ 0.06 mainly risks elevating ______.

power

credible intervals

beta inflation

false positives through optional stopping

Selective sample‑size inflations break the fixed‑n assumption and lower the effective alpha unless corrected.

Sequential testing frameworks like alpha‑spending aim to keep the overall ______ under control while allowing interim looks.

false negative rate

false positive rate

Bayes factor

posterior odds

They allocate portions of alpha to each look so the cumulative probability of Type I error stays at the preset level.

Lack of variant quality checks can lead to tracking bugs that mimic lifts, producing apparent ______.

false negatives

statistical power

effect heterogeneity

false positives

Implementation errors like double‑firing events inflate conversions in one bucket, falsely signalling success.

Starter

Brush up on the basics and avoid costly mistakes.

Solid

You know your stuff—refine a few nuances for mastery.

Expert!

Outstanding! You could teach this topic.

To excel in False Positives vs. False Negatives Interview Questions, it’s essential to understand how these error types can distort your A/B outcomes. Start with our A/B & multivariate testing interview questions resource to build a solid testing framework. Then challenge yourself by exploring power and sample size essentials interview questions, comparing paradigms in Bayesian vs. frequentist approaches interview questions, and mastering nuance with our statistical significance decoded interview questions.
Hi, I am Aniruddh Sharma. I’m a digital and growth marketing professional who loves transforming complex strategies into simple, interactive learning experiences. At QuizCrest, I design marketing quizzes that cover SEO, Google Ads, Meta Ads, analytics,…

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