Value Proposition Design

Feature Creep: Staying Focused on Core Value

Spot the warning signs of bloat that slow shipping and confuse users. Use safeguards to protect the core job-to-be-done and keep momentum.

Which early warning is most predictive of feature creep?

Scope expands without an explicit problem statement or success metric

Design reviews have mockups

Daily standups are short

Backlog items have IDs

Uncontrolled growth thrives when there’s no clear problem and metric; work drifts into extras that dilute value.

What control best stops mid‑sprint additions from derailing outcomes?

Automatic approvals for quick wins

A change‑control policy with impact estimation and product sign‑off

Unlimited stakeholder requests

Louder status emails

Formal impact review forces trade‑offs visible; additions need justification and an owner, reducing silent bloat.

Which prioritization rule protects core value in discovery?

Ship the longest‑requested feature first

Tie backlog items to a single customer job‑to‑be‑done and reject or park the rest

Favor executive requests by default

Accept anything that reduces churn

Centering one job prevents Frankenstein roadmaps and keeps the product cohesive for the target user.

When should you add a power‑user feature to the core product?

When it demos well on stage

Only if it benefits the majority or can be isolated behind an advanced tier

Whenever a VIP asks

If engineering has a spike ready

Concentrate complexity where value accrues; isolate edge cases to tiers to avoid contaminating the base experience.

Which metric best signals bloat in shipped UX?

More commits are merged

Design system has more tokens

Task completion rate drops while surface area increases

More menu items exist

If more UI produces lower completion, added features hinder core value. Efficiency and success rates should improve, not degrade.

What’s the most defensible rationale for cutting a shipped feature?

It underperforms against a defined success metric and confuses users

It wasn’t in the original pitch

It’s hard to maintain code‑wise

It annoyed one executive

Objective performance and usability justify removal far more than politics or origin stories.

Which ritual helps teams avoid creep during roadmap reviews?

Merge epics to look lean

Demo only wins

Skip user research summaries

Pre‑mortems that enumerate failure modes of adding scope

Pre‑mortems surface risks before committing to extras, preserving focus on outcomes, not artifacts.

How should you handle stakeholder requests that are valid but off‑strategy?

Say yes and squeeze them in

Log them in a “parking lot” with revisit criteria tied to metrics

Convert them into quick UI tweaks

Ignore them silently

A transparent backlog with criteria respects input without derailing strategy; it keeps scope disciplined.

Which statement about MVP vs. ‘ship it all’ is most accurate?

More features always increase retention

A smaller surface that nails the core job beats a broad set that confuses adoption

Delight equals more options

Breadth is a substitute for quality

Users adopt products that solve one job well; bloat slows learning and muddles value perception.

What is the cleanest exit criterion for a feature proposal?

Positive internal sentiment

Evidence that it improves a target metric in experiment or pilot

High estimated story points

Alignment with brand adjectives

Shipping should be evidence‑led. If a feature doesn’t move a chosen metric in tests, it should not proceed.

Starter

Build your foundation for this topic and practice the core moves.

Solid

Good grasp—tighten your analysis and sharpen evidence.

Expert!

Outstanding mastery—your value stories and pricing stand up to scrutiny.

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