Onboard first‑party data with enhanced conversions for higher match rates. Use Data Manager, proper hashing, and clean timestamps to power bidding.
Which hashing is required for user‑provided data in enhanced conversions?
AES symmetric encryption
SHA‑256 applied to normalized identifiers
MD5 on raw values
Base64 without hashing
Which product simplifies setting up enhanced conversions for leads in 2025?
Attribution Beta in Search Console
Universal Analytics Goals
Google Ads Data Manager
Merchant Center Classic
What does enhanced conversions for leads help with?
Replacing Consent Mode entirely
Eliminating the need for click IDs in every case
Tracking only on YouTube
Matching web‑captured lead data to later offline conversions
What’s a prerequisite that can block enhanced conversions for leads?
Linking to GA4 Data Streams first
Running only manual CPC
Accepting Customer Data Terms in conversion settings
Creating three custom columns
Which identifiers can help when GCLID isn’t available for a lead that closes offline?
Only UTM source/medium
Only IP address
Only a random CRM GUID with no click data
GBRAID or WBRAID where applicable
What increases match rates when sending user provided data?
Strip country codes from phones
Hash with different salts each time
Normalize emails/phones (lowercase, trim, E.164) before hashing
Use mixed‑case emails as typed
How should conversion timestamps be formatted for uploads/API?
Unix epoch seconds only
Server time with no offset
RFC3339 with timezone offset (e.g., 2025‑08‑02T14:05:00+05:30)
Locale strings like 02/08/25 2pm
What’s a reliable test path before automating OCI + enhanced conversions?
Turn on Smart Bidding first, then check later
Send full CRM dumps on day one
Skip QA to avoid sampling
Manual CSV upload in the UI, then mirror via API
Which pairing best supports onboarding and dedupe?
Send only UTM parameters
Send both a click ID (if present) and hashed PII
Send only cookies from GA4
Send only unhashed names
What diagnostic indicates a typical hygiene issue in uploads?
‘Merchant center disapproved’
‘Tag Not Present’ in Search Console
‘No user‑provided data matches’ due to normalization or hashing mistakes
‘Exceeded impression budget’
Starter
Solid basics—tighten hashing, consent signals, and timestamps.
Solid
Great—normalize PII and send both click IDs and hashed identifiers.
Expert!
Outstanding—your first‑party onboarding maximizes match & bidding value.
