Test what really converts: always-free basic plans versus time-limited trials. Apply clean experiment design and know when each model wins by segment and intent.
A classic freemium model offers a permanently free tier; a free trial is typically ______.
a refundable purchase
a lifetime discount
a forever free plan with ads
time-limited access to paid features
Opt-out trials (credit card up front) usually show ______ trial-to-paid conversion than opt-in trials, all else equal.
higher
lower
the same
guaranteed
Freemium tends to maximize top-of-funnel reach but may show ______ free-to-paid conversion versus trials.
lower
guaranteed
higher
identical
A fair A/B between freemium and trial must control for segments and keep pricing, messaging, and calendar effects ______.
comparable
hidden
rotating daily
untested
Freemium works best when product value is experienced in repeated, habitual use; trials work best when value is ______ early.
immediately demonstrable
mysterious
rarely used
only in year 2
A healthy freemium design upgrades on usage or feature thresholds; a common anti-pattern is burying the paywall in ______.
transparent limits
public docs
clear quotas
surprise restrictions
For enterprise sales assist, a hybrid often pairs a short trial with assisted onboarding to create high-quality ______.
SEO leads only
marketing-qualified leads
cold leads only
product-qualified leads
Freemium success requires controlling unit costs; one common guardrail is ______ usage for heavy free users.
prepaying all compute
adding hidden fees
rate-limiting
waiving SLAs
Trial lengths should balance evaluation time and urgency; common ranges are ______ days for self-serve SaaS.
1–2
7–14 or 14–30
45–90
180–365
Freemium-to-paid conversion is typically in the single-digit percentages; a 3–6% band is ______ across many SaaS categories.
guaranteed for all
only enterprise
common
impossible
Starter
You know the model basics; focus on matching motion to user intent and cost control.
Solid
Nice—your tests are clean and your thresholds transparent. Now tune by segment and sales assist levels.
Expert!
Masterful—your model choice balances CAC, LTV, and margin. You deploy hybrids and PQL routing with precision.
