Sequence markets by customer density, readiness, and unit economics. Pilot, measure, and promote regions based on guardrails—not gut feel.
Which criterion most often distinguishes a Tier‑1 from a Tier‑2 launch market?
Time zone proximity alone
CEO travel preferences
Number of competitors only
ICP density and channel readiness
What is a prudent first step when localizing for a Tier‑2 rollout?
Ignore language and ship
Start with messaging and support in local language before full product localization
Translate everything at once
Hire field teams after launch
Which sequencing approach reduces CAC risk across regions?
Pilot in one Tier‑1 city/region and expand based on cohort performance
Sequence by alphabet
Random country order
Global big‑bang same day
Which signal suggests a Tier‑2 market is ready to promote to Tier‑1?
PR mentions
Sustained win rate and payback meeting thresholds on named accounts
Trade‑show booth visits
Newsletter signups up 5%
What geo strategy improves partner‑led coverage in Tier‑2?
Delay all partners until Tier‑1 is saturated
Run only brand ads
Rely on organic only
Build a targeted partner motion with enablement and MDF
Which data view helps avoid seasonality traps when comparing regions?
Website sessions
Brand share of voice
Total quarterly revenue only
Cohorted pipeline and revenue by first‑touch month
What operational guardrail reduces compliance risk in new countries?
Local data/privacy reviews and billing readiness before paid campaigns
Ship with US‑only terms
Run paid first, fix later
Ignore VAT/GST
Which metric shows if field coverage is sufficient in Tier‑1 cities?
Account coverage vs. quota capacity
LinkedIn follower growth
Raw booth scans
SOV vs. competitors only
Which tactic accelerates learning across markets?
Only annual reviews
Ad hoc tests without documentation
Unshared local insights
Standardized experiment templates and postmortems
What is a sensible exit criterion for a region test?
Ignore underperformance
Shut down if payback and win rates miss guardrails across two cohorts
Keep spending to maintain appearances
Wait indefinitely
Starter
You understand the tiers—tighten guardrails and partner motions to scale safely.
Solid
Refine sequencing logic, seasonality cohorts, and exit criteria.
Expert!
Sequencing strategist—your rollouts compound learnings and capital efficiency.
