Local relevance wins attention when your targeting and creative adapt to where people actually are. This quiz covers radius strategy, feeds, DCO fields, privacy, and offline measurement.
For driving in-store visits, which starting radius is often tested for dense urban areas before refining?
Twenty to fifty miles
Statewide only
Country-level only
One to three miles (1–3 mi / 1.5–5 km)
Which dynamic element is commonly swapped by DCO to make ads locally relevant?
Random horoscope text
Battery level of the viewer
Font family of the headline
Nearest store name and address
A frequent pitfall of hyper-narrow geo-targeting is ______.
Making videos too long
Showing ads in the wrong language
Needing more UTMs
Shrinking reach so much that CPMs rise and delivery stalls
To reflect real-world availability, local ads should pull from feeds that include ______.
Store hours and holiday exceptions
Random PDF links
Board meeting minutes
Employee birthdays
Which methodology helps measure whether geo-targeted campaigns truly drive visits or sales?
Geo-lift or matched-market tests
Vanity URL clicks only
Self-reported intent surveys only
Last-click attribution only
What privacy-aware practice should guide use of precise location signals?
Infer precise home addresses from IP alone
Store GPS forever by default
Only collect/use location with clear consent and an obvious opt-out
Share raw coordinates with all vendors
If a user’s location cannot be resolved, DCO templates should ______.
Fallback to generic creative and broader targeting
Guess a city at random
Serve a blank ad
Disable frequency capping
Which trigger can add timely relevance to local ads for categories like QSR or apparel?
Wallpaper color
Weather conditions (e.g., heat wave or rain)
CPU temperature
Browser zoom level
For multilingual metros, a best-practice for local creative is to ______.
Auto-translate slang without review
Hide text in images so it can’t be localized
Match language to the viewer’s locale settings or declared preference
Use only one language nationwide
When targeting competitor trade areas, what is a sensible safeguard?
Target schools by default
Use reasonable radius caps and brand-suitable messaging
Show confusing competitor logos
Imply affiliation that does not exist
Starter
Review radius choices, local feeds, and privacy safeguards.
Solid
Strong. Now fine-tune DCO fields, fallbacks, and geo-lift testing.
Expert!
Excellent. You make local relevance sing without sacrificing scale.
