Glocalisation balances global efficiency with local ______.
Dumping
Vertical integration
Patent pooling
Adaptation
Standardisation strategy seeks economies of ______.
Density
Variety
Scope
Scale
Product adaptation by McDonald’s in India is an example of ______.
Straight extension
Dual pricing
Backward integration
Localization
Integration–Responsiveness grid evaluates local responsiveness vs ______.
Global integration
Pricing flexibility
Political risk
Cost of capital
'Think global, act local' aligns with ______.
Greenwashing
Undifferentiated marketing
Glocalisation
Delayering
Uniform branding worldwide is typical of a ______ strategy.
Global standardisation
Localization
Diversification
Skimming
High cultural distance increases the need for ______.
Price skimming
Backward integration
Penetration pricing
Local adaptation
Adapting slogans to match culture is ______ adaptation.
Price
Communication
Product
Channel
Halo spillovers describe prestige transferring between ______.
Markets
Machines
Suppliers
Employees
ISO country codes facilitate ______ data standardisation.
Humor
Hierarchy
Documentation
Flavor
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Diving into Globalisation & Glocalisation Interview Questions will equip you to discuss how brands balance global consistency with local relevance. Begin your journey with our marketing principles & concepts interview questions primer to solidify core frameworks. Next, challenge yourself with the blue ocean vs red ocean interview MCQs, assess operational gaps through the service quality gaps interview questions, and explore immersive tactics via the experiential marketing interview resources. Working through these interview questions will prepare you to speak confidently about adapting strategies across markets.
