Three-tier lineups nudge choices by design, with most buyers clustering in the middle plan. This quiz tests decoy logic, feature framing, and guardrails that keep tiers profitable and fair.
In a good‑better‑best lineup, the middle plan often acts as the ______ anchor.
inventory
compromise
loss
cost-plus
Which move most reliably increases mix toward the middle tier without cutting ARPU?
Raise ‘best’ price only
Hide fees in ‘good’
Add salient, low‑cost features to ‘better’ that many users value
Remove usage limits entirely for all tiers
A decoy tier primarily works by ______.
making the target plan look superior on value per dollar
increasing search rankings
lowering payment failure rates
reducing production cost
Which KPI best shows tier architecture improved economics, not just upgrades?
Email open rate
Homepage dwell time
Total SKUs displayed
Contribution margin per subscriber by tier
Publishing clear upgrade paths with thresholds helps because ______.
it guarantees yearly prepay
it eliminates all churn
customers see value ladders and self‑select fairly
it hides restrictions
Which framing reduces backlash when moving features from ‘good’ to ‘better’?
Grandfather existing users; change applies to new plans with added benefits
Remove features overnight with no notice
Hide downgrade penalties
Charge old users more than new users secretly
For usage‑based add‑ons, the best practice is to publish ______.
price caps and overage rules in advance
dynamic rules that change daily without notice
bundle everything into one opaque fee
only list price without caps
A premium ‘best’ tier should justify price via ______ value.
distinct and perceivable
randomized
hidden
purely cosmetic
In 3‑tier tests, removing the cheapest plan often ______ middle selection.
eliminates
increases
guarantees no change
always decreases
Which practice most supports accessibility while preserving G‑B‑B economics?
Secret discounts to random users
Offer discounts via transparent, eligibility‑based fences (e.g., student, nonprofit)
Mandatory annual contracts for all
Hidden drip fees
Starter
You understand the G‑B‑B basics—now formalize value ladders and margin checks per tier.
Solid
Strong grasp—tighten guardrails on caps, grandfathering, and salient ‘better’ benefits.
Expert!
You’re engineering tiers that nudge to value while protecting contribution profit and fairness.
