A/B & Multivariate Testing

Google Optimize Sunset Alternatives

Google Optimize has sunset for web testing, so teams choose other tools and patterns. This quiz focuses on GA4‑friendly ways to run and analyze experiments now.

For server‑to‑server integration with GA4 when using a third‑party testing tool, send events via the ______.

Universal Analytics hits

GA4 Measurement Protocol

GIF beacons only

FTP uploads

Measurement Protocol lets servers post GA4 events directly for consistent reporting.

Where can you export raw GA4 events to run custom analyses of experiment results?

Docs add‑ons

GCS direct export without BigQuery

Google Sheets only

BigQuery

GA4 supports a native BigQuery export for event‑level data analysis.

For mobile app experiments in the Google ecosystem, the supported A/B testing product is ______.

Tag Assistant

Google Optimize 360

Firebase A/B Testing

Looker Studio

Firebase A/B Testing remains available for iOS and Android via Remote Config.

When replacing Optimize, one key criterion is minimizing ______ impact from client‑side scripts.

performance

font subsetting

favicon

image EXIF

Heavy client scripts can slow pages; evaluate tag weight and execution timing.

Privacy‑forward setups often favor ______ testing to reduce client identifiers and script exposure.

iframe‑only

pixel‑only

server‑side

GIF‑only

Server‑side assignment and logging can simplify consent and data flows.

Third‑party testing tools typically capture experiment metadata (experiment ID, variant) as ______ in GA4.

CSS classes

event parameters

local image names

URL fragments only

Passing metadata as parameters enables downstream attribution and analysis.

A common pattern after sunset is to stream experiment events into BigQuery and join them with ______ data.

GA4 event

CDN logs only

PDF attachments

DNS TXT records

Joining testing and analytics data allows richer segment and cohort analysis.

If you need near‑real‑time monitoring of experiment traffic in GA4 BigQuery export, check the ______ tables.

image sprite

intraday (streaming)

static CSV only

weekly archive only

Intraday tables provide early event data before daily tables finalize.

For websites that rely heavily on SPA frameworks, server‑side testing avoids issues with ______ re‑rendering.

CMYK rendering

SVG stroke order

client‑side flicker and hydration

PNG gamma

Server‑side assignment renders final HTML without visible flicker.

To analyze experiment impact across sessions, store a stable ______ as the randomization unit.

user identifier

tab color

font list

viewport pixel ratio

A stable ID ensures consistent bucket assignment and valid attribution.

Starter

New to google optimize sunset alternatives? Review fundamentals and practice with simple examples before scaling.

Solid

Good grasp of google optimize sunset alternatives. Tighten design choices and deepen analysis to improve reliability.

Expert!

Excellent command of google optimize sunset alternatives. You’re ready for complex rollouts and edge‑case diagnostics.

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