Check your grasp of the classic 12‑stage arc versus a customer‑as‑hero messaging model. See how roles, stakes, and calls‑to‑action shift between the two frameworks.
In StoryBrand, who is positioned as the hero in the narrative?
The brand
The product
The industry
The customer
What role does the brand play in StoryBrand?
The trickster who tests the hero
A rival who creates conflict
A passive observer
A guide who offers a plan and calls the customer to act
Which element is unique to StoryBrand’s SB7 compared with the classic 12‑stage Hero’s Journey?
Call to adventure
Refusal of the call
Return with the elixir
A simple plan the guide gives the customer
Which statement matches the Hero’s Journey, not StoryBrand?
The protagonist crosses a threshold into an unfamiliar world.
Failure stakes are stated to motivate action.
The brand frames itself as a mentor or guide.
Messaging must name the customer’s problem clearly.
Which pair is mapped correctly?
Hero’s Journey → 12 stages; StoryBrand → 7 elements (SB7)
Both have 12 stages
Both have 7 stages
Hero’s Journey → 7 elements; StoryBrand → 12 stages
In StoryBrand, stating consequences of inaction serves what purpose?
Introduces a subplot
Raises stakes to prompt decisive action
Adds brand history
Provides comic relief
Which is the best example of a StoryBrand‑style one‑liner?
“Busy teams finish projects on time with our 3‑step system.”
“We value innovation and synergy.”
“We were founded in 2010 in Austin.”
“Our AI is state‑of‑the‑art.”
Which stage belongs to the Hero’s Journey?
Meeting the mentor
Presenting a pricing table
Running an A/B test
Publishing a case study
Which diagram pairing is most faithful?
Both as cycles
Both as linear funnels
StoryBrand as a labyrinth while Hero’s Journey is a funnel
Hero’s Journey as a cycle; StoryBrand as a linear path from problem to resolution
A landing page using StoryBrand should prioritise which above the fold?
Full team bios
Legal disclaimers
Long corporate history
Clear promise, pain point, and primary call‑to‑action
Starter
You know the basics—revisit roles and sequence across both frameworks.
Solid
Strong grasp—clarify stakes and simplify the plan in your copy.
Expert!
Superb—you flex both the mythic arc and customer‑as‑hero messaging with ease.
