Understand common heuristics—availability, anchoring, representativeness—and biases such as confirmation and overconfidence that affect judgment.
Availability heuristic judges likelihood by:
statistical data
random sampling
expert opinion
ease of recall
Anchoring bias occurs when initial info ______ subsequent judgments.
improves
validates
ignores
skews
Representativeness heuristic wrongly equates similarity with:
cost
utility
time
probability
Confirmation bias leads to:
seeking disconfirming evidence
balanced analysis
seeking supporting evidence
random selection
Overconfidence bias makes people:
accurately estimate
overestimate abilities
underestimate abilities
ignore tasks
Availability bias can be reduced by:
groupthink
statistical reasoning
gut feeling
anchoring
Anchoring effect is strongest when adjustments are:
complete
insufficient
irrelevant
accurate
Representativeness can lead to:
holistic view
base rate neglect
better predictions
data accuracy
Confirmation bias is mitigated by:
single source
group agreement
Devil’s advocacy
rapid decisions
Overconfidence is measured by:
calibration tests
random guessing
polls
surveys only
Starter
Understand the basics.
Solid
Good grasp of concepts.
Expert!
Deep command of topic.
Diving into Heuristics & Biases Interview Questions uncovers the mental shortcuts that influence consumer judgement. Start with our consumer behaviour interview questions guide to see how heuristics steer decisions. Then tackle the attitude components question bank, explore motivators in the motivation theories MCQs, and refine your observation skills with the perception and selective attention quiz. Working through these interview questions will strengthen your confidence in discussing biases and decision shortcuts.
