Which pillar of holistic marketing focuses on building long‑term mutual value with customers?
Internal marketing
Performance marketing
Relationship marketing
Integrated marketing
Internal marketing primarily targets which group?
Shareholders
Competitors
Employees
Suppliers
Integrated marketing seeks to ensure that ______ convey a consistent brand message.
Only TV ads
All communications channels
Legal contracts
Finance reports
Performance marketing looks beyond financial returns to include ______ metrics.
Political polls
Fashion trends
Social and environmental
Weather patterns
The 4 components of holistic marketing were introduced by ______.
Theodore Levitt
Michael Porter
Jean‑Noël Kapferer
Philip Kotler
Relationship marketing’s key metric often centers on ______.
Customer lifetime value
Manufacturing uptime
Ad impression share
Patent portfolio size
Internal marketing’s goal is to align employees with the company’s ______.
Brand promise
Debt ratio
Security protocols
Tax strategy
A 360‑degree campaign that synchronizes online, offline, and mobile touchpoints exemplifies ______ marketing.
Guerilla
Internal
Performance
Integrated
Reporting on people, planet, profit is linked to which holistic component?
Performance marketing
Relationship marketing
Outbound marketing
Internal marketing
Personalized loyalty programs are an example of ______ marketing.
Vertical
Ambush
Price
Relationship
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Diving into Holistic Marketing Concepts Interview Questions will show how integrated strategies drive brand success. Kick off your study with our marketing principles & concepts interview questions primer to build a strong base. Next, challenge yourself with the blue ocean vs red ocean interview MCQs, explore corporate values through the ethics and social responsibility interview questions, and broaden your perspective using the globalisation and glocalisation interview resources. Working through these interview questions will give you the clarity to discuss holistic marketing with confidence.
