Behind every purchase lies a cast of household characters. Check your mastery of 2025 insights on who really influences, decides and buys.
Shoolini’s April 2025 article defines the family member who controls information flow in a purchase as the ______.
gatekeeper
influencer
preparer
buyer
Gatekeepers screen ads, reviews, and coupons before others in the household see them.
Deloitte’s 2025 Gen Z & Millennial survey shows Gen Z most frequently acts as the household ______ when selecting new tech.
influencer
decider
disposer
buyer
Tech‑savvy Gen Zs sway final choices even if they don’t control the wallet.
Numerator’s 2025 Visions report refers to “household CFOs,” a modern term for which classical buying‑role?
decider
user
disposer
maintainer
The decider has the authority to approve or veto major household purchases.
In Shoolini’s 2025 framework, the person executing payment at checkout is called the ______.
buyer
preparer
user
influencer
The buyer handles the financial transaction but may not be the end‑user.
Capgemini’s Consumer Trends 2025 report finds AI‑powered price trackers are most valued by which household role?
user
gatekeeper
maintainer
disposer
Gatekeepers appreciate tools that streamline deal‑filtering before sharing with others.
NextAtlas 2025 notes Generation Alpha children often act as household ______ for food and beverage trends.
disposers
gatekeepers
buyers
influencers
Kids propose and persuade, shaping parents’ brand selections at the store.
Deloitte’s May 2025 family‑enterprise survey shows succession planning shifts the ______ role from parent to adult child over time.
maintainer
user
disposer
decider
Control over big‑ticket purchases moves alongside leadership hand‑offs in family firms.
Shoolini’s taxonomy lists which role as responsible for discarding obsolete products?
gatekeeper
user
disposer
buyer
The disposer handles resale, donation, or trashing once items outlive usefulness.
Open University’s 2025 update on decision units labels the person ensuring a product’s upkeep the ______.
maintainer
user
buyer
decider
Maintainers schedule repairs, replenishments, or clean‑ups to keep items functional.
Numerator 2025 data show repeat‑purchase momentum is strongest when which role reports satisfaction?
decider
user
gatekeeper
buyer
End‑users’ positive experience drives repurchase recommendations to other household roles.
Starter
Your household role map is sketchy—study who really calls the shots at home.
Solid
Nice! You know most players; refine the nuances of influence versus decision.
Expert!
Household dynamics expert—marketers would love your insights!
