Behind every purchase lies a cast of household characters. Check your mastery of 2025 insights on who really influences, decides and buys.
Shoolini’s April 2025 article defines the family member who controls information flow in a purchase as the ______.
gatekeeper
influencer
preparer
buyer
Deloitte’s 2025 Gen Z & Millennial survey shows Gen Z most frequently acts as the household ______ when selecting new tech.
influencer
decider
disposer
buyer
Numerator’s 2025 Visions report refers to “household CFOs,” a modern term for which classical buying‑role?
decider
user
disposer
maintainer
In Shoolini’s 2025 framework, the person executing payment at checkout is called the ______.
buyer
preparer
user
influencer
Capgemini’s Consumer Trends 2025 report finds AI‑powered price trackers are most valued by which household role?
user
gatekeeper
maintainer
disposer
NextAtlas 2025 notes Generation Alpha children often act as household ______ for food and beverage trends.
disposers
gatekeepers
buyers
influencers
Deloitte’s May 2025 family‑enterprise survey shows succession planning shifts the ______ role from parent to adult child over time.
maintainer
user
disposer
decider
Shoolini’s taxonomy lists which role as responsible for discarding obsolete products?
gatekeeper
user
disposer
buyer
Open University’s 2025 update on decision units labels the person ensuring a product’s upkeep the ______.
maintainer
user
buyer
decider
Numerator 2025 data show repeat‑purchase momentum is strongest when which role reports satisfaction?
decider
user
gatekeeper
buyer
Starter
Your household role map is sketchy—study who really calls the shots at home.
Solid
Nice! You know most players; refine the nuances of influence versus decision.
Expert!
Household dynamics expert—marketers would love your insights!
Diving into Household Roles Interview Questions reveals who really calls the shots at home. Start with our consumer behaviour interview questions primer to see how roles shape buying patterns. Then tackle the memory retrieval question set, explore family influence through the reference groups MCQs, and test your insights with the opinion leaders and word-of-mouth interview questions. Working through these interview questions will give you the confidence to discuss household decision dynamics effectively.
