Test how well you sequence integrated marketing communications tasks. See if you can order and apply each planning step.
The IMC process usually starts with a ______ that audits market and brand conditions.
media brief
creative concept
budget review
situation analysis
Setting SMART communication objectives comes directly after the ______ phase.
gap analysis
ROI assessment
tactics execution
situation analysis
Before selecting media channels, planners typically identify ______ personas.
target audience
legal disclaimers
poster sizes
production schedules
A big idea or central creative theme is crafted during the ______ stage.
message strategy
price elasticity study
financial audit
salesforce training
Allocating spend across channels is part of the ______ mix decision.
media
supply chain
packaging
distribution warehouse
Metrics like reach and GRPs are set in the ______ planning sub‑step.
media objectives
storyboarding
copy testing
service blueprinting
Post‑campaign evaluation measures outcomes against the originally stated ______.
color palette
distribution quotas
SKU counts
communication objectives
Consistency across touchpoints is ensured by developing a unified ______ plan.
cash‑flow forecast
employee handbook
creative platform
logistics manifest
Customer journey mapping in IMC mainly informs the timing and ______ of messages.
frequency
inventory turns
cost plus
channel conflict
Budget methods like objective‑and‑task are typically chosen during ______ planning.
resource allocation
retail zoning
legal clearance
pack shot filming
Starter
Plenty more to learn on this topic.
Solid
You have a good grasp—refine nuances to advance.
Expert!
Outstanding command—apply it in real campaigns.
Diving into IMC Planning Steps Interview Questions helps you master the framework for integrated campaigns. Start by reviewing our marketing mix interview questions guide to see how planning stages fit into overall strategy. Then tackle the discount allowance types quiz, test your strategic thinking with the push vs pull strategy interview MCQs, and explore persuasive messaging in the advertising appeals question set. Practicing these interview questions will give you the confidence to outline every step of your IMC plan clearly.
