Test how well you sequence integrated marketing communications tasks. See if you can order and apply each planning step.
The IMC process usually starts with a ______ that audits market and brand conditions.
media brief
creative concept
budget review
situation analysis
Setting SMART communication objectives comes directly after the ______ phase.
gap analysis
ROI assessment
tactics execution
situation analysis
Before selecting media channels, planners typically identify ______ personas.
target audience
legal disclaimers
poster sizes
production schedules
A big idea or central creative theme is crafted during the ______ stage.
message strategy
price elasticity study
financial audit
salesforce training
Allocating spend across channels is part of the ______ mix decision.
media
supply chain
packaging
distribution warehouse
Metrics like reach and GRPs are set in the ______ planning sub‑step.
media objectives
storyboarding
copy testing
service blueprinting
Post‑campaign evaluation measures outcomes against the originally stated ______.
color palette
distribution quotas
SKU counts
communication objectives
Consistency across touchpoints is ensured by developing a unified ______ plan.
cash‑flow forecast
employee handbook
creative platform
logistics manifest
Customer journey mapping in IMC mainly informs the timing and ______ of messages.
frequency
inventory turns
cost plus
channel conflict
Budget methods like objective‑and‑task are typically chosen during ______ planning.
resource allocation
retail zoning
legal clearance
pack shot filming
Starter
Plenty more to learn on this topic.
Solid
You have a good grasp—refine nuances to advance.
Expert!
Outstanding command—apply it in real campaigns.
