Creators help brands grow, but missteps can force hard choices between suspending ties and offering support. This quiz examines disclosure, due diligence, and measured responses when partners go off‑script or face backlash.
An influencer partner fails to disclose a paid post. What is the safest first step for the brand?
Pause the campaign and require conspicuous disclosure fixes while assessing further breaches.
Do nothing if engagement is high; disclosure will hurt performance.
Delete the post quietly without documenting the issue.
Blame the agency publicly before reviewing the contract.
What threshold should guide suspend‑vs‑support decisions after an influencer controversy breaks?
Whether the influencer agrees to post twice as much next week.
Materiality and pattern: severity of conduct, repetition, and proximity to brand values and vulnerable audiences.
The volume of critical comments in the first 60 minutes.
Raw follower count and CPM only.
Which contract clause is most useful when an influencer’s conduct poses brand‑safety risk?
A shipping clause about timely merch delivery.
A royalty clause for future product lines only.
A morals clause allowing suspension/termination for conduct that brings the brand into disrepute.
A confidentiality clause limited to NDAs.
In 2025, which trend increased litigation risk beyond regulators in influencer cases?
Exclusive private arbitration requirements by platforms.
Automatic bans by all app stores for non‑disclosure.
Criminal prosecutions for most disclosure failures.
Consumer class actions targeting undisclosed endorsements.
A partner’s off‑platform behavior sparks backlash unrelated to your campaign. What’s the defensible comms move within 24 hours?
Acknowledge review, pause paid activity, and outline next steps; avoid endorsing or condemning facts you have not verified.
Immediately sever ties publicly without checking contracts.
Ignore the situation until traditional media covers it.
Issue a defense of the influencer’s character to calm fans.
What disclosure language meets 2025 expectations across platforms?
Ambiguous tags like “#gifted” buried after line breaks.
Clear, upfront labels like “Ad” or “#Ad” at the start of the caption, visible without taps or clicks.
A creator’s discount code with no label.
A brand mention only; audiences can infer it’s sponsored.
When should a brand publicly detach from a creator after a misstep?
When the brand’s competitors are trending on social media.
Whenever comments turn negative regardless of facts.
When the conduct clearly violates policies or law and remediation cannot prevent foreseeable harm to stakeholders.
Only if the creator refuses to post more content.
Which monitoring posture best limits surprise crises from partners?
Trusting talent managers to self‑report issues.
Ad‑hoc checks only when a campaign is live.
Waiting for platforms to notify you of violations.
Continuous social listening and pre‑vetting history with clear escalation paths and documentation.
A creator used AI to generate a fake location in a travel ad. What is the lowest‑risk response?
Pull the ad, label synthetic content going forward, and verify claims before reposting.
Keep the ad if engagement is positive; it’s just entertainment.
Delete the ad and immediately repost the same asset later.
Disclose only in comments to avoid hurting the aesthetic.
Which internal step should precede any public statement about an influencer controversy?
Ask the influencer to go live with a spontaneous apology.
Align Legal, Comms, and the business owner on facts, contract terms, and next actions under privilege.
Crowdsource opinions from employees on the intranet.
Let the social team improvise a post to calm comments.
Starter
You understand the tradeoffs—now formalize disclosure checks, escalation ladders, and a pause‑and‑review protocol.
Solid
Solid judgment—use morals clauses, threshold criteria, and remedial education to choose suspend vs. support consistently.
Expert!
Expert: you balance risk and empathy, align with ASA/FTC rules, and pre‑brief stakeholders before any public move.
