Turn earned coverage into reach with precise paid boosts.. Learn formats, compliance and measurement that help PR stories scale without losing credibility..
On LinkedIn in 2025, which format is designed to boost an executive’s post from their personal profile into paid reach?
Thought Leader Ads
Conversation Ads
Event Ads
Text Ads
When paying a creator and giving input on messaging, what must amplified posts clearly show to stay compliant?
a brand hashtag only
a creator watermark
an explicit ad/paid partnership disclosure
a swipe-up sticker
A reliable way to keep conversion tracking strong despite signal loss is to connect a server-to-server conversions API. Which channel offers this in 2025?
LinkedIn Ads (Conversions API)
Print inserts with QR codes only
Pinterest does not support any server connections
Radio spots via third-party only
What’s the best first step to measure traffic when you boost a press hit with paid social?
use tagged URLs (e.g., UTM parameters) to attribute clicks
trust platform spend totals alone
disable web analytics sampling
rename the newsroom page
To extend a journalist’s article on social without copying it, what tactic is most appropriate?
screenshot the entire paywalled page
link to the article and add your key takeaway in the post
paste the full article text
upload the outlet’s logo without a link
For brand safety when amplifying earned coverage, which control should you use in social ad platforms?
inventory/brand suitability filters
auto-join groups
auto-replies to all comments
dynamic phone-number insertion
What is the main reason to unify PR and paid social calendars during product launches?
to sequence messages so paid boosts land when interest peaks
to avoid using captions
to hide organic results from analysts
to reduce newsroom uptime
Which KPI best shows that paid social made more people read your earned story?
incremental article sessions from paid compared with organic baseline
impressions purchased
number of creative file exports
video auto-plays without sound
A common way to respect a journalist’s work while using it in ads is to…
replace the reporter’s byline
re-edit the headline to be punchier
blur the outlet name so it looks native
quote a short line and link, following the outlet’s usage terms
When boosting a CEO’s announcement clip, which early metric best predicts cost-efficient scale?
hooked 3-second views or thumb-stop rate before full watch time
number of emojis in caption
profile age of commenters
size of the video file
Starter
Keep at it—review the fundamentals for this topic and tighten your approach.
Solid
Good grasp—refine details and apply consistently under time pressure.
Expert!
Masterful—your choices align with 2025 best practice and standards.
