Great service brands start engagement from the inside out. See if you know the tactics that turn employees into true ambassadors in 2025.
What proportion of organisations rate employee advocacy as “very important” to their marketing mix?
80%
61%
25%
41%
Benchmark studies show nearly two‑thirds of firms now treat advocacy as a strategic priority. The channel’s credibility drives the shift.
The average cost‑per‑click generated by employee‑shared links is typically under ______.
$10
$3
$5
$1
Employee voices deliver efficient reach, often beating paid‑media costs by an order of magnitude.
Nearly all (96 %) employees say posting company content on social media boosts their ______.
vacation allowance
weekly workload
tax rate
career prospects
Advocacy offers reciprocal value: it elevates personal brands while amplifying the company’s message.
Around ____ % of advocacy programmes supply ready‑to‑share images and graphics to staff.
25%
75%
40%
95%
Pre‑packaged assets reduce friction, making participation simple and on‑brand.
Over a third (34 %) of organisations say the biggest benefit of advocacy is increased ______ engagement.
vendor
investor
customer
employee
Beyond marketing reach, advocacy boosts internal morale and pride, deepening culture.
Roughly 72 % of companies now rely on a dedicated technology platform to manage advocacy content instead of ______ methods.
radio
paper
telemarketing
manual
Specialised tools streamline curation, governance and measurement at scale.
Which audience trusts employee recommendations over traditional advertising 92 % of the time?
gamers
news editors
teen shoppers
B2B buyers
Peer credibility is paramount in considered purchases, making staff advocates persuasive.
Content shared by employees typically generates roughly ___ times more engagement than posts from the official brand account.
12
2
5
8
People follow people, not logos— authenticity fuels the eightfold lift in interactions.
Providing social‑media ______ remains a gap, with 32 % of advocates reporting none.
hashtags
passwords
QR codes
training or policy
Guidelines equip employees to represent the brand confidently and compliantly.
Marketing is the most active department in advocacy, but roughly ____ % of participants come from sales and business development.
12%
24%
5%
40%
Advocacy success hinges on cross‑functional involvement, not just the comms team.
Starter
Starter: Brush up on advocacy fundamentals to unlock your team's social superpower.
Solid
Nice! You understand core internal‑marketing tactics—now scale them with smarter tools.
Expert!
Outstanding! Your people‑first mindset matches best‑in‑class internal cultures.
