A/B & Multivariate Testing

Interpreting Interaction Effects

Interaction effects occur when a treatment’s impact depends on another factor, such as device or channel. This quiz checks if you can spot and model those cases correctly.

An interaction effect is present when the combined effect of factors differs from the ______ of their individual effects.

page weight

sum (or simple addition)

cache state

median

If the treatment works differently across another factor, the total effect is not additive and interaction terms are needed.

In a two-way analysis, non-parallel lines on an interaction plot suggest ______.

a logging outage only

a treatment-by-segment interaction

perfect randomization

no variance

Diverging or crossing lines indicate that the treatment effect changes with the segment.

A regression model tests interaction by including a ______ term (e.g., Treatment × Device).

product (multiplicative)

encryption

hash

square root

The product term estimates whether the treatment effect differs by the moderator.

When interactions are expected, analysts should ______ them in the analysis plan to avoid data dredging.

ignore

only inspect after rollout

randomly switch

pre-specify

Pre-specification reduces p-hacking risk and clarifies inference.

If power is limited, a ______ model can stabilize noisy segment lifts.

static CSS

deterministic cache

raw pixel

hierarchical (partial pooling)

Pooling shares information across segments while allowing differences.

Simpson’s paradox is a reminder that overall lift can differ from segment lifts due to ______.

font rendering

image sprites

composition differences

gzip settings

Different segment sizes can reverse the aggregate trend versus within-segment trends.

To report interactions responsibly, include point estimates with ______ to show uncertainty.

folder names

RGB swatches

HTTP verbs

confidence or credible intervals

Intervals communicate precision and help prevent overconfidence.

If treatment works on mobile but not desktop, this is best described as ______.

effect modification by device

pure confounding

UAT failure

instrumentation loss only

The device moderates the treatment’s impact, i.e., an interaction.

Adding many exploratory interactions raises false positives; a common control method is ______ adjustment.

image dithering

lossless ZIP

TTL tuning

false discovery rate (FDR)

FDR procedures like Benjamini–Hochberg bound the share of false discoveries.

Visualizing marginal means by segment helps interpret interactions because it shows ______.

how treatment effects differ across levels

CSS cascade depth

DOM paint time

server CPU load

Segment-wise marginal means reveal where the lift concentrates or reverses.

Starter

New to interpreting interaction effects? Review the basics and try a few small, low-risk tests.

Solid

Good grasp of interpreting interaction effects. Tighten design choices and deepen your analysis habits.

Expert!

Excellent command of interpreting interaction effects. You are ready for scaled rollouts and mentoring others.

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