A/B & Multivariate Testing

Interpreting P‑Values Like a Pro

A p‑value can guide decisions or mislead them. Learn to read the number behind the decimal like seasoned analysts do.

A p‑value measures the probability of observing data as extreme as yours assuming ______.

effect size equals MDE

the null hypothesis is true

samples are biased

the alternative is true

It does not tell you the probability the null itself is true.

Interpreting a p‑value of 0.8 as “80% chance the null is true” is an example of ______.

Simpson’s paradox

publication bias

the inverse probability fallacy

p‑hacking

P‑values condition on the null; reversing that conditional statement is wrong.

Lower p‑values can result from large samples even with tiny effects because ______ shrinks.

statistical power

baseline rate

standard error

alpha

With massive data even minute differences can look statistically compelling.

A 95% confidence interval that excludes zero will always correspond to p < ______.

0.50

0.10

0.05

0.95

The interval and p‑value are just two views of the same test.

The p‑value alone cannot tell you ______.

null model assumptions

significance under alpha

whether test was two‑tailed

effect size magnitude

You still need confidence intervals or estimated lift to gauge impact.

P‑hacking usually makes published p‑values bias toward ______.

larger sample sizes

higher power

Bayesian priors

false significance

Selective reporting skews the distribution toward ‘lucky’ small numbers.

Using p‑values without correcting for multiple looks mainly inflates ______.

beta

family‑wise error rate

statistical power

effect size

Each extra test adds more chances for flukes.

Bayesian posterior probabilities differ from p‑values because they incorporate ______.

traffic splits

CUPED covariates

prior beliefs

alpha adjustments

Bayes updates a prior distribution with data to obtain the posterior.

The term ‘p‑value hacking’ is most closely related to ______.

stratified sampling

power analysis

sequential correction

optional stopping and selective measures

Researchers exploit flexibility until a small p‑value appears.

Reporting both p‑value and effect size addresses the critique of ______.

heteroscedasticity

model multicollinearity

practical insignificance

overdispersion

Statistical significance can mask trivial real‑world changes.

Starter

Dive deeper into the fundamentals to boost your confidence.

Solid

You’ve got the core ideas—polish a few nuances for mastery.

Expert!

Outstanding—your stats savvy rivals that of a data scientist.

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