Spot where your product removes tasks, handoffs, or decisions that customers dislike. Turn eliminated work into a clear value promise with proof on time saved and error reduction.
What qualifies as a ‘job to lose’ in JTBD terms?
Tasks customers prefer not to do and are happy to offload to the product
New features customers dream about
Brand stories customers like to hear
Upgrades customers rarely notice
Which evidence best proves a job to lose was removed?
Positive survey adjectives
Measured reduction in steps, time, or errors in the target workflow
More menu items in the UI
Longer onboarding guides
A solution auto‑fills forms from verified data. Which primary value prop matches?
Fewer handoffs and lower error rates in critical submissions
Longer confirmation emails
More tooltips
Brighter UI colors
Which pricing aligns with removing work from users?
Paywalls on help content
Per‑seat for read‑only roles
Outcome‑linked pricing (per task completed or errors avoided)
Flat fees unrelated to usage
Which adoption metric best signals eliminated work?
Total logins per week rise
Higher page scroll depth
Cycle time from start to done drops materially for the ICP
More tabs visited
A feature removes approvals; risk team worries. What’s the right mitigation?
Hide changes from admins
Disable logs entirely
Ignore risk feedback
Add guardrails: thresholds, audit trails, and reversible actions
Which message best communicates jobs to lose?
“Modern design and friendly colors.”
“Close invoices in 1 step—no rekeying, no back‑and‑forth.”
“Now with more tabs.”
“We added a knowledge base.”
Which cohort pattern fits eliminated work?
Higher variance due to confusion
Only more visits with no throughput gain
No change in completion time
Lower variance in completion times after activation
What is a common anti‑pattern when trying to remove work?
Providing optional shortcuts
Explaining limits of automation
Offering manual override
Hiding necessary steps behind opaque automation
Which sales proof supports the claim ‘we remove work’?
Office tour videos
Time‑and‑motion study or RCT showing fewer steps and lower rework
Slogan testing
Brand awards
Starter
You see where work is removed; quantify it and tie it to outcomes next.
Solid
Good—translate fewer steps into time, cost, and risk reductions customers feel.
Expert!
Excellent—your value story converts eliminated work into measurable business impact.
