Pick KPIs that predict durable adoption, not just noise. Anchor targets to baselines, cohorts, and the realities of your motion.
Which leading indicator is most appropriate as a launch north star when monetization lags?
Time‑to‑first‑value (TTFV)
Follower growth
Gross media impressions
Average contract value
For a self‑serve assisted launch, which paired KPI best balances volume and quality?
Total signups only
Share of voice
Activation rate and Day‑7 retention
Clicks and CTR
A realistic benchmark many 2025 SaaS teams use to judge efficient growth is CAC payback under ______ months for new logos.
6
3
12
36
When using GA4 for a launch, which report pair best measures activation and drop‑offs?
Funnel Exploration and Path Exploration
Audience Builder and Admin
Real‑time Overview and Tech Details
User Lifetime and AdSense
Which metric is more likely to be a vanity KPI for launch health?
DAU/WAU ratio
Qualified pipeline added
Activation-to-paid conversion
Press coverage volume without sentiment or traffic quality
For enterprise launches, what should targets tie to for sales‑assisted motions?
Homepage sessions
Buying‑group stage progression and opportunity creation
Likes on announcement posts
Open rate only
Which adoption metric better normalizes across different account sizes?
Total logins since launch
WAU/MAU ratio (stickiness)
Total pageviews
Total DAU count
For freemium launches, which conversion target aligns to revenue sooner?
Free‑to‑paid conversion within a time‑bound window
Email list growth
Blog CTR
Ad recall
Which pairing helps ensure KPI targets are attainable and diagnostic?
Copy a competitor’s targets
Set targets post‑mortem
Ambitious round numbers only
Baseline from look‑alike launches + sensitivity ranges
Which metric most directly signals a launch is creating durable value beyond acquisition spikes?
Share of voice in week one
Cohorted retention by first‑use month
Billboard reach
Total web sessions
Starter
You understand the basics—tighten how you separate leading indicators from vanity numbers.
Solid
Strong grasp—calibrate targets to baselines and cohort retention.
Expert!
Launch strategist—your KPIs predict adoption and revenue with precision.
