Use scannable moments to bridge offline and screen experiences in real time. Pair clear calls‑to‑action with trackable codes to turn attention into action.
Why pick dynamic QR codes over static ones in campaigns?
They reduce file size of videos automatically.
They block bot traffic without any other controls.
They eliminate the need for UTMs entirely.
Destinations can be updated and scans attributed by placement.
On Connected TV or OOH, what most increases scan rate?
A QR in the corner for under one second with no label.
A paragraph of legal copy next to the QR.
A tiny QR over busy motion graphics.
A high‑contrast QR with a clear on‑screen CTA and offer shown long enough to scan.
What does the GS1 Digital Link standard enable for product QR codes?
Broadcasting Bluetooth beacons from printed labels.
Using a standard web address to connect product IDs to rich digital experiences.
Third‑party cookie syncing on pack.
Peer‑to‑peer payments from packaging.
Which is a best practice for reducing friction after a scan?
Hide the destination to create curiosity.
Gate everything behind forced login screens.
Redirect to a desktop‑only page with pop‑ups.
Provide a short‑URL fallback and fast, mobile‑optimised landing pages.
How should you attribute scans by channel or location?
Use the same static QR everywhere to simplify reporting.
Infer from time of day alone.
Rely on last‑click web analytics only.
Use unique QR codes per placement with UTMs to distinguish sources.
For app journeys, what helps route users if the app isn’t installed?
Relying on third‑party cookies in the browser.
Auto‑installing the app without consent.
Deferred deep linking that sends to the app store, then opens the right screen on first launch.
Embedding the entire app inside the QR image.
Which scan‑to‑site metric best captures funnel efficiency?
Publisher viewability alone.
Impression‑to‑reach ratio only.
Bounce rate without considering scan volume.
Scan‑through rate paired with on‑page engagement after landing.
What’s a privacy‑safe principle when encoding QR targets?
Share raw scan logs with any partner by default.
Store emails directly in the QR payload.
Use device fingerprinting to enrich every scan.
Avoid placing any personal data in the code and collect events as first‑party.
Which creative cue often lifts scans on TV?
Covering the code with animated stickers.
A presenter or motion element that clearly points to the code while the CTA is on‑screen.
Removing all CTAs to feel premium.
Playing only background music.
Which tag is commonly used to label the source of QR traffic?
utm_source in the landing URL.
A third‑party cookie name.
robots.txt in the landing URL.
X‑Forwarded‑For header.
Starter
You’re spotting QR opportunities. Review sizing, CTAs and deep linking to tighten the scan‑to‑site flow.
Solid
Nice—your codes connect channels. Push further with dynamic routing and unique codes per placement.
Expert!
Masterful. You’re designing QR moments that scan fast, attribute cleanly and convert smoothly.
