Craft persuasive letters that guide readers from hook to close with clear momentum. You’ll map openings, proof, and offers so readers keep saying yes.
Which opening is most likely to keep readers engaged in a long‑form letter?
A generic company history
A vague inspirational quote
A specific problem‑led hook that names the reader’s stakes
A list of all product features first
What sequencing keeps momentum through the body of a sales letter?
Logo grid → Awards → Team bios → Footer
Random features in no order
Close before explaining the problem
Hook → Problem → Solution → Proof → Offer → Close
Which proof element strengthens credibility most?
Specific results with metrics and time frames
Vague praise with no names
Stock photos of happy teams
Unverifiable hyperbole
What is a good pacing tactic for long copy?
Avoid any subheads to seem serious
Break up sections with subheads, bullets, and visual anchors
Hide key points in dense prose
Use one giant paragraph
Which offer structure is cleanest for decision‑making?
Three unrelated offers competing at once
Multiple CTAs with different promises
One primary offer with clear value and a simple CTA
No CTA until the footer
Where should you address objections in long‑form copy?
At the very top before readers care
Not at all to keep the page short
Only in a hidden FAQ
Near the offer with concise rebuttals and proof
What tone is safest for high‑ticket, professional audiences?
Clear, confident, and respectful
Aggressive and confrontational
Apologetic and uncertain
Overly casual slang throughout
Which closing technique helps nudge action ethically?
Use unrelated humor
Summarize value, restate fit, and specify the next step
Introduce new features at the last minute
Hide the price and ask to call
A common reason long‑form letters underperform is ______.
readable subheads and pacing
too many relevant proofs
weak transitions that lose the thread between sections
a clear offer and one CTA
Which edit most improves skim‑to‑read conversion?
Use all caps for emphasis everywhere
Remove subheads to keep mystery
Hide benefits in the finale only
Front‑load benefits in subheads and support with proof
Starter
Starter: You understand the arc—tighten momentum and cut detours.
Solid
Solid: Your structure flows; add stronger proof and clearer transitions to lift response.
Expert!
Expert: Your letters hold attention, stack proof, and close cleanly with airtight offers.
