End‑of‑term decisions hinge on perceived losses vs. gains, especially for auto‑renewal. This quiz tests framing, deadlines, and ethics that reduce churn without dark patterns.
Which renewal frame most leverages loss aversion ethically?
“Pay now or we’ll delete your account immediately”
“Renew or face hidden penalties”
“Auto‑charge with no notice”
“Keep your backups, history, and custom settings active”
Time‑boxed offers work best when ______ are disclosed in advance.
only headline discount
nothing about timing
deadline and exact consequences
surprise fees after click
Grace periods mainly reduce churn by mitigating ______.
brand color inconsistency
server load
reactance to hard cutoffs
feature bloat
A proven retention nudge is to show users ______ at risk if they lapse.
specific features or data continuity
unrelated political news
generic slogans
random testimonials only
Default settings that are compliant and reduce churn are ______.
opt‑in auto‑renew with clear reminders and easy cancel
silent auto‑renew without reminders
hidden cancel flows
unlabeled pre‑checked boxes
Which metric best captures backlash to renewal tactics?
favicon impressions
emoji reactions
blog pageviews
complaint rate and chargebacks tagged to billing
To avoid anchoring users to discounts, renewal incentives should be ______.
permanent and stackable
secretly different per user
occasional, capped, and tied to term length or loyalty
unlimited and random
A/B testing renewal emails should optimize for ______, not opens alone.
subject line clicks only
scroll depth
retained revenue and churn reduction
pixel loads
Loss‑framed messaging is more persuasive when paired with ______.
vague threats
clear value reminders and easy next steps
complicated coupon entry
hidden pricing pages
Ethical guardrail for win‑backs after lapse:
disclose what is restored and any reinstatement fees before payment
withhold account status until checkout
restore silently then bill later
bury fees in footnotes
Starter
Good start—clarify deadlines, benefits retained, and respectful defaults.
Solid
Well done—pair loss‑framed nudges with grace periods and transparent incentives.
Expert!
Superb—your renewal flows are firm yet fair, minimizing churn without dark patterns.
