Use industry‑aware LTV:CAC targets to judge acquisition efficiency. See how margins, payback policies, and sales cycles drive different benchmark ranges across sectors.
Compared with low‑margin ecommerce, B2B SaaS often targets ______ LTV:CAC ratios due to higher margins and retention.
irrelevant
lower
identical
higher
A commonly cited ‘healthy’ LTV:CAC threshold across many industries is around ______.
3:1
1.5:1
1:1
10:1
Industries with longer sales cycles and higher retention (e.g., enterprise software) tend to accept ______ payback periods.
longer (e.g., 12–24 months)
no payback policy
shorter (e.g., under 3 months)
instant
When comparing industries, which factor most explains different LTV:CAC benchmarks?
Average page speed
Number of ad formats
Gross margin and retention profiles
Creative length
If your business is cash‑constrained, an LTV:CAC well above 3:1 can indicate ______.
channel saturation only
under‑investment in growth
excessive retention
perfect optimization
For ad‑supported consumer apps with low margins, a realistic LTV:CAC target is typically ______ than for B2B SaaS.
undefined
lower
higher
the same
Why should LTV:CAC be segmented by channel or audience?
It breaks cohort logic
Different segments have different CAC and CLV drivers
Only CAC varies, CLV never does
Ratios are identical across segments
Which paired metric prevents LTV:CAC from hiding cash timing risk?
Bounce rate
Impressions per session
Payback period (months to recover CAC)
CTR
All else equal, adding expansion revenue (increasing NRR) tends to make target LTV:CAC ratios ______.
unmeasurable
harder to reach
irrelevant
easier to reach
For industry comparisons, which is the most defensible basis for CLV in the ratio?
Gross‑margin‑adjusted CLV
Session value
Top‑line revenue only
Impression value
Starter
Good start—review the core definitions and formulas, then retake the quiz.
Solid
Nice work—tighten your grasp of edge cases and benchmarking nuance.
Expert!
Outstanding—your CLV and cohort analysis instincts are on point.
