Master how to respond to reviews while staying compliant with platform and regulatory rules. Learn tactics that protect trust and improve outcomes without manipulating ratings.
Which practice is prohibited across major review platforms in 2025?
publishing respectful, public responses
offering incentives or rewards in exchange for positive reviews
thanking a reviewer for their feedback
asking the reviewer to contact support to resolve the issue
On Yelp specifically, which action violates its review guidelines?
claiming your business page
responding publicly to reviews
asking customers to leave a Yelp review
updating holiday hours
Which Google review behavior is considered a conflict of interest?
employees or owners reviewing their own business
editing your business hours in Google Business Profile
customers posting photos of products
customers linking to your website in a review
Tripadvisor’s policy forbids which of the following?
offering discounts or perks in exchange for traveler reviews
adding management responses with contact details
correcting factual errors via a management response
posting high-quality photos of the property
To stay compliant on Trustpilot, which invitation practice is correct?
inviting only customers who gave high CSAT scores
deleting negative reviews from your profile
inviting all customers on equal terms without cherry-picking only happy ones
offering a coupon for a five-star review
Under U.S. rules enforced in 2025, which action is illegal regarding reviews?
buying or selling fake consumer reviews
using UTM links to attribute traffic from articles
apologizing publicly to a dissatisfied reviewer
answering within business hours only
What is “review gating” in the context of platform policies?
archiving reviews older than twelve months
flagging clearly abusive content for moderation
tagging keywords to organize feedback
sending feedback requests that filter out unhappy customers from posting reviews
Which platform explicitly discourages businesses from asking for any reviews at all?
Trustpilot
Yelp
Google Business Profile
Tripadvisor
What is the sound first step if a Google review appears to violate policy?
ask friends to downvote the review until it disappears
threaten legal action in the public reply
create multiple accounts to reply in your defense
report the review from your Business Profile for Google to evaluate
When responding to a negative review, what’s the recommended tone and approach?
acknowledge the issue, apologize if warranted, and offer to move the conversation offline
post the customer’s private details to prove your case
ask the reviewer to change the rating before offering help
debate every point publicly until the reviewer concedes
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