Test how well your value map addresses the customer’s profile of jobs, pains, and gains. Separate symptoms from root causes and match each relief or gain to a specific job.
In the Value Proposition Canvas, the customer profile includes jobs, pains, and gains; the value map includes products/services, pain relievers, and ______.
personas
marketing channels
sales scripts
gain creators
A ‘pain’ is best described as ______.
what makes doing the job hard or risky
a demographic trait
a brand attribute
a feature request
A ‘gain creator’ is effective only if it ______.
improves internal efficiency
maps to a specific desired outcome in the gains list
adds novel technology
wins design awards
A common mapping mistake is listing pain relievers that ______.
reduce risk
don’t link to any high-importance pain
are solution-agnostic
are measurable
To prioritize pains and gains, teams frequently rank by severity/aspiration and ______.
CPC of keywords
UI color palette
sales headcount
frequency of occurrence
An outcome framed as ‘save 2 hours per week in onboarding’ belongs primarily to ______.
gains
pains
jobs
personas
A compliance failure risk while doing the job would be captured as a ______.
gain
channel
pain
persona
On the value map, ‘automated audit trail’ most directly functions as a ______.
pain reliever
persona enhancer
gain creator
sales enablement
A quick check for fit is to verify that every top pain has at least one ______.
brand archetype
pain reliever
persona
pricing tier
Teams often create a traceability table from each job to pains/gains to relievers/gain creators to ensure ______.
lowest CAC
highest ad reach
maximum feature count
explicit coverage with no orphan items
Starter
Revisit the customer profile and match each top pain to at least one reliever.
Solid
Nice mapping; now quantify severity and frequency to focus build effort.
Expert!
Great fit logic—your traceability from jobs to relievers/gain creators is airtight.
