Test how well you grasp market potential & tam fundamentals. Answer ten scenario‑based questions to benchmark your know‑how.
TAM stands for ______ market.
total addressable
time‑adjusted
technically available
targeted addressable
TAM means the full revenue opportunity if every potential customer bought. Investors use it to size an overall market.
Bottom‑up TAM calculation usually multiplies average selling price by ______.
marketing budget
competitor count
profit margin
number of potential buyers
Bottom‑up sizing scales a realistic unit count by price rather than relying on broad industry totals.
SAM is the portion of TAM that aligns with ______.
entire economy
competitor share
future expansion
served market
Served Available Market filters the universe down to segments a firm can currently reach with its capabilities.
SOM represents share of ______ that a company expects to capture.
market
budget
mind
wallet
Share‑of‑Market (SOM) focuses on the realistic slice a business can win in the near term.
A market with high TAM but low growth rate may be scored lower on ______ attractiveness.
channel
supplier
resource
segment
Growth potential is a critical criterion in segment attractiveness models alongside size and profitability.
A publicly traded firm's 10‑K is often used for TAM research because it discloses ______ estimates.
CEO salary
industry size
tax rate
inventory turnover
Regulators require public companies to discuss market size and outlook, giving analysts credible data points.
Total potential users multiplied by ARPU is commonly used for TAM in ______ models.
oil drilling
agriculture
real estate
SaaS subscription
Software‑as‑a‑Service businesses project revenue by user count times average recurring price.
Analysts caution against double‑counting when aggregating TAM across ______ segments.
overlapping
numerical
intangible
geographic
If two segments share customers, summing them inflates the true opportunity.
Overly optimistic TAM can mislead ______ investors about realistic returns.
venture capital
supplier
government
employee
VCs rely on credible market sizing to judge a startup’s scale potential.
TAM helps prioritise segments but positioning decisions still depend on ______ fit.
strategic
seasonal
random
algorithmic
Even large markets may be rejected if they conflict with a company's core competencies.
Starter
Revisit the basics before your next pitch.
Solid
You know the core ideas—fine‑tune the details for mastery.
Expert!
You could teach this topic—impressive depth.
