Marketing Principles & Concepts Interview Questions & AnswersMarketing Foundations Interview Questions & Answers

Marketing 101: Core Definitions Quiz

What is the core concept of marketing?

Selling products

Creating value and satisfying needs

Advertising to customers

Lowering prices

Which of the following best defines a ‘need’ in marketing?

A strong desire for luxury

A want shaped by culture

A basic human requirement

A product category

What differentiates a ‘want’ from a ‘need’?

Wants are essential; needs are not

Needs are shaped by society

Wants are shaped by culture and personality

Needs require less effort

What is demand?

Desire for a product

Need plus purchasing power

Marketing strategy

A product’s price point

What is value in marketing terms?

Product cost

The ratio of price to satisfaction

Customer’s evaluation of benefit vs. cost

Customer loyalty

Exchange in marketing refers to:

Lowering prices to increase sales

The act of giving up something to receive something

Trade discounts

Customer loyalty programs

Which of the following is NOT one of the 4 Ps?

Product

Price

Positioning

Place

What is the ‘Product’ in the 4 Ps?

A physical good only

Anything that can satisfy a need or want

Only tangible items

An advertising strategy

Price refers to:

The cost to produce the product

The value customers assign to a product

The amount of money charged for a product

A customer’s willingness to pay

Which ‘P’ covers advertising, PR, and sales promotion?

Product

Price

Promotion

Placement

Which concept focuses on the needs of the buyer?

Production concept

Selling concept

Marketing concept

Product concept

The selling concept assumes:

Consumers will buy what is available

Customers will resist purchasing without persuasion

Long-term value matters most

Customer feedback drives innovation

Customer satisfaction is defined as:

A sales target

Exceeding product features

Matching product performance to expectations

The lowest price guarantee

In marketing, a market is defined as:

Any place with stores

A physical marketplace

All actual and potential buyers of a product

All sellers of a product

What is the ultimate goal of marketing?

Sell products

Create satisfied customers

Generate awareness

Increase revenue

Keep Learning

Good start—review core concepts and try again!

Marketing Master

You know your basics well. Great job!

Getting a grip on Marketing 101: Core Definitions Quiz Interview Questions sets the stage for mastering essential marketing terms. Start by exploring our marketing principles & concepts interview questions guide to revisit foundational definitions. Then test your knowledge with the product life-cycle stages interview MCQs, refine your messaging skills through the positioning statement formula interview questions, and evaluate brand value using the brand equity models interview resources. Working through these interview questions will build your confidence in marketing basics.

Hi, I am Aniruddh Sharma. I’m a digital and growth marketing professional who loves transforming complex strategies into simple, interactive learning experiences. At QuizCrest, I design marketing quizzes that cover SEO, Google Ads, Meta Ads, analytics,…

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