Gauge your understanding of elasticity definitions, interpretation, and uncertainty communication.
Elasticity measures the % change in sales for a 1 % change in ______.
impressions
bounce rate
spend
cookie life
An elasticity of 0.2 implies each 1 % spend increase yields ______ % sales lift.
10
2
0.2
5
2025 MMM conferences recommended reporting elasticities with ______ intervals.
credible
pixel
random
single point
Elasticity can be converted into ROI by multiplying by ______ ratio.
CPM
profit margin
CPC
open rate
Channels with elasticity below ______ are typically candidates for budget cuts.
0.5
1
5
0.1
Scaling spend without saturating is more feasible when elasticity remains relatively ______ across budget tiers.
negative
volatile
declining fast
flat
Cross‑channel synergy can inflate elasticity if model omits ______ terms.
interaction
cookie sync
viewport
CTR
Time‑varying elasticity models use ______ parameters that change by season.
ridge only
static
OLS
state‑space
Divide incremental revenue by incremental spend to get marginal ROI; this is mathematically elasticity times ______.
session duration
average revenue per conversion
pixel cost
CPM
In Bayesian outputs, elasticities are often plotted as violin charts to visualise ______.
mean only
null hypothesis
p‑values
full posterior distribution
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
Diving into Marketing Elasticities + Interview Questions means mastering how demand shifts respond to price tweaks and media spend. Start by exploring our marketing mix modelling interview questions to see where elasticities fit into attribution frameworks. Then test your skills with the channel grouping logic interview MCQs for segment analysis. After that, practice scenario planning using the budget optimization simulations questions to balance spend effectively. Finally, round off your prep with the granular versus aggregate data interview guide to master resolution levels in elasticity modelling.
