Marketing Principles & Concepts Interview Questions & Answers

SERVQUAL’s reliability dimension measures the ability to perform the promised service ______. With…

Experiential marketing seeks to engage consumers through ______. Mass mail flyers Static billboards…

Which framework is commonly used to align customer jobs, pains, and gains with product features?…

Price elasticity > 1 (absolute value) indicates demand is ______. Inelastic Elastic Perfectly…

CLV stands for ______. Current liability variance Customer lifetime value Cost leverage variable…

Selective attention means consumers screen out ______ stimuli. Most All Random None The tendency to…

Who popularized the Diffusion of Innovation theory? Everett Rogers Michael Porter Philip Kotler…

What is the first stage in the buyer decision process? Purchase decision Problem recognition…

Which force examines the impact of substitute products? Bargaining power of buyers Threat of new…

In the BCG matrix, a business unit with high market share and high growth is called a ______. Star…