Marketing Foundations Quizzes & Practice Questions
Service Quality vs. Productivity
Smart operators balance stellar experiences with efficient resource use. See if you can strike the…
People Element Deep Dive
People are the living core of service delivery. Dive into 2025 best practices for hiring, training,…
Service Encounter Triad
Understand the three-way relationship at the heart of any service transaction. This quiz explores…
The 7 Ps vs. 4 Ps
Test your grasp of the expanded services marketing mix. See how the original 4 Ps evolved into a…
SERVQUAL Dimensions
How do customers judge service quality? This quiz explores the five SERVQUAL dimensions that still…
Service Blueprint Basics
Service blueprints turn a complex process into a single, shared picture. Test your know‑how on the…
Moments of Truth
Certain touchpoints make or break the customer relationship. See if you can spot the make‑or‑break…
Scarcity & Urgency
Scarcity marketing leverages limited availability to spike consumer motivation. Urgency cues push…
Reciprocity & Commitment
Reciprocity nudges consumers to return favours, while commitment tactics lock in gradual agreement.…
Nudge Techniques
Nudges steer choices without restricting freedom, tweaking contexts so the ‘easier’ option benefits…
