Segmentation Targeting Positioning Interview Questions & Answers

Segmentation, targeting, and positioning (STP) interview questions equip candidates to showcase proficiency in identifying market segments, selecting target audiences, and crafting positioning strategies. Practice scenarios on demographic, psychographic, and behavioral segmentation, test positioning statements, and align the marketing mix to segments. Use expert frameworks and real-world examples to excel in STP focused interviews. Looking for a broader overview? Check out all our Marketing Foundations Interview Questions.