A Marketing Information System (MIS) is designed primarily to ______.
Support marketing decision making
Set interest rates
Automate payroll
Control manufacturing robots
Which MIS component systematically collects everyday information about the external environment?
Marketing research
Marketing intelligence
Internal records system
Data warehouse
Sales invoices and order shipments are examples of ______ data in an MIS.
Internal records
Marketing intelligence
Model output
Primary research
A dashboard that tracks campaign KPIs is part of the MIS ______ subsystem.
Recruitment
Procurement
Analytics
R&D
Customer sentiment scraped from social media feeds is classified as ______.
Structured data
Primary survey data
Unstructured data
Experimental data
Decision Support Systems (DSS) in marketing often employ ______ models to forecast outcomes.
Reflexive control
DNA sequencing
Assembly line
What‑if/Simulation
Marketing research differs from marketing intelligence by being ______.
Focused on financial reporting
Project‑based with a specific hypothesis
Continuous and passive
Internal only
Data marts within a data warehouse are typically organised by ______.
Annual holidays
Planetary orbits
Alphabetical customer names
Functional area such as 'Marketing'
Which type of system feeds point‑of‑sale scan data directly into the MIS?
Retail transaction processing
HR information
Machine vision QC
Executive support
The 'garbage‑in, garbage‑out' principle in MIS stresses the importance of ______.
Data quality
Database size
Animation effects
Wi‑Fi speed
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Unlocking mastery in Marketing Information Systems Interview Questions is essential for showing how data supports strategic choices. Start by brushing up on our marketing principles & concepts interview questions to revisit foundational models. Then dive into the holistic marketing concepts interview MCQs, assess ethical frameworks with the ethics and social responsibility interview questions, and sharpen your methodology using the marketing research basics interview resources. Working through these interview questions will give you the confidence to explain marketing information systems in depth.
