Mass customisation blends economies of scale with individual choice. Test how well you know the tools, tactics and trade‑offs.
Which manufacturing approach underpins most mass‑customisation programs?
push‑to‑pull scheduling
single‑sourcing
modular product architecture
total quality management
In 2025 playbooks, mass‑customisation initiatives typically start with ______ data to map options customers value most.
third‑party cookie
plant‑floor sensor
voice‑of‑customer
macroeconomic
Nike By You and Lego Pick‑A‑Brick illustrate which customisation type?
transparent
adaptive learning
configurator‑based
cosmetic
What technology increasingly prints final custom parts on demand at scale?
additive manufacturing
vacuum forming
CNC milling
die casting
A ‘postponement’ strategy delays ______ until final specs are known.
product differentiation
channel allocation
price discounting
demand forecasting
Mass‑customisation succeeds when the marginal cost of variety is ______.
equal to order cycle time
borne by suppliers
offset by tax credits
below perceived customer value
2025 D2C brands use AI to recommend sizes and colours, reducing ______ returns that negate custom gains.
packaging
shipping‑zone
payment‑method
fit‑related
In software, allowing user‑selected feature bundles is called ______ licensing.
freemium
modular
concurrent
per‑seat
‘Segment‑of‑one’ personalisation becomes mass customisation once it scales with ______ cost curve.
flat marginal
rising fixed
declining average
negative variable
Customisable smartphone cases printed locally exemplify ______ customisation.
central warehousing
batch fabrication
consignment
distributed manufacturing
Starter
Good start—review the fundamentals.
Solid
You know the core ideas; sharpen the nuances.
Expert!
Outstanding grasp of the topic.
