Dial in the levers that actually move PMax performance by structuring and maintaining asset groups with intent. Use the newest 2025 features and controls to gain clarity and push scalable results.
Between April and June 2025, Google began migrating business names and logos to the campaign level for Performance Max; if you don’t update brand guidelines, which assets can Google prioritize?
Account‑level default logo only
Randomly selected image assets
Merchant Center logos regardless of performance
The best‑performing asset group’s business name and logo
What new reporting announced in late April 2025 helps you see how Performance Max performs across placements?
UA‑style Multi‑Channel Funnels in Google Ads
Placement exclusion heatmaps only
Channel performance reporting with Search term and asset insights
Attribution category toggles only
In Performance Max, where do you manage Shopping eligibility for products inside an asset group?
In campaign‑level ad schedule
Inside the asset report’s filters
Under account‑level feed labels only
Within the asset group’s listing group
If you don’t upload a video to a Performance Max asset group, what can happen automatically?
The campaign will stop serving on YouTube entirely
Only square image ads will show on video placements
Google may auto‑generate a video from your existing assets
Video inventory is permanently disabled for the campaign
Which asset‑group‑level setting allows advanced tracking parameters like a tracking template and custom parameters?
Account‑level auto‑tagging only
Data‑driven attribution toggles
Audience Signals editor
Asset group URL options
For retailers, attaching which feed enables Performance Max to serve Shopping ads?
A YouTube channel feed
A Looker Studio data source
A Google News Publisher feed
A Google Merchant Center product feed
What feature lets you include or exclude specific URLs from a page feed on a per‑asset‑group basis?
Site category exclusions
Negative keyword lists only
Custom labels from page feeds applied to asset groups
Final URL expansion off switch
Which 2025 update emphasized more transparency for PMax beyond assets alone?
Ad Strength moved to campaign level only
Mandatory experiment framework for every asset
Expanded reporting including channel‑level and search term insights
Removal of brand settings from campaigns
If your asset group lacks video but you want control over creative on video surfaces, what’s the recommended action?
Create and upload a video via the Asset library
Rely solely on auto‑generated videos
Disable YouTube placements account‑wide
Switch bidding to Manual CPC
When restructuring for 2025 brand guideline changes, what’s a safe practice to avoid losing preferred branding?
Delete older logos from Asset Library
Switch all PMax to Search campaigns temporarily
Add business names and logos to brand guidelines at campaign level before migration
Pause all asset groups until migration completes
Starter
Focus on inputs that teach the system: clean feeds, clear goals, and one strong signal at a time.
Solid
Great fundamentals—double down on value signals, assets, and diagnostics to unlock the next tier.
Expert!
You think in systems: goals → signals → assets → measurement. Keep pushing with experiments and value rules.
