Assess knowledge of viewability, invalid traffic filters, and how weighted spend improves MMM fidelity.
Media quality weights adjust spend by factors like viewability and ______ fraud.
CLS
IVT (invalid traffic)
CPC
bounce rate
MRC viewability standard counts an ad impression if ≥50 % pixels in view for at least ______ seconds (display).
0.1
1
30
10
Quality‑weighted CPM (qCPM) divides media cost by ______ impressions.
viewable
cookie
bot
served
Invalid traffic weights use filtration lists from vendors like ______.
Cloudflare Pages
IAS
Google Fonts
Salesforce
2025 studies show applying quality weights increases estimated ROI for channels with historically high ______.
cookie
CTR
viewability
CPC
Quality factors are multiplied to produce a final weight between 0 and ______.
1
10
‑1
100
Over‑weighting quality can under‑state channel reach; analysts benchmark weighted impressions against ______ benchmarks.
pixel
CPC
DNS
panel
Including quality‑weighted spend in MMM reduces multicollinearity with KPI when viewability correlates with ______.
cookie
CLS
LCP
campaign flighting
Video ads follow different standard: ≥50 % pixels for 2 seconds; weight tables account for this by channel ______.
type
layout
font
cookie
Quality weights should be frozen per quarter to avoid introducing ______ structural break.
mid‑series
creative
DNS
font
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
Talking through Media Quality Weights Interview Questions will help you understand how to assign the right importance to each channel for more accurate measurement. Begin with our attribution and marketing mix modelling interview questions to see how media weights tie into overall mix analysis. Then sharpen your insight with the search brand versus generic split interview MCQs and explore advanced attribution methods in the CausalImpact R package practice questions. Finally, refine your promotional timing by tackling the promo calendar encoding practice questions for a well-rounded prep.
