Test your knowledge of media scheduling best practices. Each question reflects 2025 guidance from leading marketing sources.
A schedule that runs ads evenly year‑round is called ______.
hiatus
pulsing
continuous
flighting
Continuous scheduling maintains steady exposure. It suits products with stable, non‑seasonal demand.
Flighting alternates heavy advertising with ______ periods of no advertising.
premium
crowded
continuous
dark
Dark periods help conserve budget. They rely on carry‑over awareness built in burst periods.
Gross Rating Points (GRPs) equal reach percentage multiplied by ______.
average frequency
CPM
impressions
TRPs
GRPs aggregate opportunity to see. They scale audience breadth by repetition.
In pulsing, heavy‑up weeks are layered on top of a ______ baseline.
seasonal
sporadic
dark
continuous
Pulsing blends steady presence with bursts. It captures both continuity and peak visibility.
Effective reach often counts people hit at least ______ times.
ten
one
five
three
Three exposures balance awareness and wear‑out in most 2025 media guidelines. Higher thresholds inflate cost with diminishing returns.
If reach is 60 % and average frequency 2.5, GRPs are ______.
15
125
150
24
60 × 2.5 = 150 GRPs. Arithmetic links the two core planning levers.
Cost per rating point (CPP) divides spend by the number of ______.
impressions
clicks
GRPs
rating points
CPP normalises cost to audience size. It’s the TV analogue of CPM.
Digital planners often flight campaigns around major ______ launches.
legal
payroll
product
weather
Spending aligns with brand news. Launch bursts accelerate initial adoption.
The fading residual awareness between flights is called advertising ______.
spill
wearout
decay
synergy
Decay models memory drop‑off. Understanding it helps set flight intervals.
Recency planning is vital for ______ purchases decided quickly at shelf.
luxury
B2B
low‑involvement
durable
Frequent light touches keep the brand top‑of‑mind. High‑involvement goods need deeper content instead.
Starter
Good start—refresh the fundamentals before your next plan.
Solid
You know the craft—fine‑tune the details for even better outcomes.
Expert!
Outstanding—your 2025 knowledge rivals top practitioners.
