Test your knowledge of media scheduling best practices. Each question reflects 2025 guidance from leading marketing sources.
A schedule that runs ads evenly year‑round is called ______.
hiatus
pulsing
continuous
flighting
Flighting alternates heavy advertising with ______ periods of no advertising.
premium
crowded
continuous
dark
Gross Rating Points (GRPs) equal reach percentage multiplied by ______.
average frequency
CPM
impressions
TRPs
In pulsing, heavy‑up weeks are layered on top of a ______ baseline.
seasonal
sporadic
dark
continuous
Effective reach often counts people hit at least ______ times.
ten
one
five
three
If reach is 60 % and average frequency 2.5, GRPs are ______.
15
125
150
24
Cost per rating point (CPP) divides spend by the number of ______.
impressions
clicks
GRPs
rating points
Digital planners often flight campaigns around major ______ launches.
legal
payroll
product
weather
The fading residual awareness between flights is called advertising ______.
spill
wearout
decay
synergy
Recency planning is vital for ______ purchases decided quickly at shelf.
luxury
B2B
low‑involvement
durable
Starter
Good start—refresh the fundamentals before your next plan.
Solid
You know the craft—fine‑tune the details for even better outcomes.
Expert!
Outstanding—your 2025 knowledge rivals top practitioners.
Tackling Media Scheduling Interview Questions helps you master the art of timing ads for peak engagement. Begin with our marketing mix interview questions guide to see how scheduling fits into broader strategies. Next, test your understanding with the IMC planning steps MCQs, sharpen your analytical skills through the sales promotion math question set, and prepare for tough scenarios using the PR crisis interview questions. Working through these interview questions will give you the confidence to discuss media scheduling like a pro.
